Why do products fail?

Poor communication and marketing

What is the use of an innovation portfolio?

Concepts and initiatives of companies as if they are managing investments.

What is idea management?

Produce finest potential concepts

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Innovation and enterprise week 3

20 termsStudBud Administration40 plays

Stages of a new product development

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Questions 20

Answers

1
What is the name of the CEO of Google that created the 70%-20%-10% rule
Eric copperfield
Eric cecos
Eric major
Eric Schmidt
2
Where can ideas be generated
In the school bus
Market research
In the hospital
In the market
3
What is the 70%-20%-10% rule?
New market
Core business activities
All of the above
Produce something new
4
We develop new products to fill a gap in the market
True
False
5
The stage gate process also means.....
Funnel concept
Reading concept
Metal concept
Bottle concept
6
Disruptive innovation focuses on smaller and....innovations(fill the gap)
simpler
smaller
fatter
bigger
7
Linear innovation is .......
Larger
Sequential
consistent
Faster
8
Flexible Innovation model are .......
smaller
bigger
Agile
projected
9
Why do products fail?
Good communication and education
Products performing above expectations
Poor communication and marketing
Going to the mall to eat
10
What is ARM best known for?
Designing cars
Designing bridges
Designing bicycles
Designing processors
11
What is the use of an innovation portfolio?
Investment management
Concepts and initiatives of companies as if they are managing investments.
Production of equipments
Money making scheme
12
What is NPD
New product dimension
New product data
New process development
New product development
13
Which is not one of the three horizons of growth concept?
Linked to core business
Exploration of new business
Development of new business
Assisting with technology
14
Stage gate concept is done to get fresh ......to avoid company failure
Ideas
fruits
Education
food
15
Why do we screen ideas?
To decrease strategies
To increase strategies
To increase poor ideas
To drop poor ideas
16
Why do we develop new products?
To fight rivals
To buy more products
To bring new customers
To spoil the market
17
What is the stage gate funnel concept used to develop?
Market ideas
Young ideas
Fresh ideas
Old ideas
18
What is idea management?
Add just new concepts
Produce finest potential concepts
Produce old concepts
Encouraging reading
19
5 stage innovation model include all EXCEPT
Idea generation
Idea damaging
idea screening
Concept development
20
The new product development process are idea,screening,research,design,testing and.....
Launch
Accelerate
operate
Fly

Innovation and enterprise week 3 Flashcards | StudBud