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Duplicate of Marketing 3.01 Flashcards | StudBud

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Duplicate of Marketing 3.01

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Marketing concepts questions

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Questions 11

Answers

1
What is the most powerful medium ( way of advertising a product or service)?
radio
internet
tv
magazine ad
2
Which of the following is not a part of effective communication?
the sender
the receiver
information
the advertisement
3
The most expensive but also most effective type of promotion is:
personal selling
advertising
public relations
publicity
4
The 2 steps in a marketing strategy are:
pricing a product & distributing it to customers.
developing a prod. & promoting it to consumers
identifying a target market and developing a marketing mix
conducting marketing research and planning production
5
Which of the following conditions will result in a lower rather than a higher price?
a higher customer demand
a product that has very few similar competing products
all would result in lower prices
a large quantity of available products
6
Mr. Nau alway preaches that Marketing is everything and everything is
selling
promotion
advertising
marketing
7
intangible activities that are consumed at the same time they are produced.
buying motives
products
services
distribution
8
Which of the following is an example of a rational buying motive?
self image
economy
fear
love
9
The best definition of marketing is:
producing & distributing prod. & serv. to customers
promotion and selling
none of the above is correct
finding customers and convincing them to buy your products
10
The blending of the marketing elements.
marketing elements
consumer decision making process
price
marketing mix
11
A specific group of consumers that have similar wants and needs.
focus group
target market
marketing audience
retailer