Edexcel marketing a level business

market size = 600, sales of Bob's tiles = 30

What is B2B marketing ?

A low price strategy to gain a foothold in the market

If PED = -0.2 then demand is

On the product life cycle the launch stage follows

feature of B2B marketing

Films, or music streamed, more online sales

What is e-commerce ?

Distribution refers to

price elasticity results are

a marketing tactic is

large scale survey (closed questions) would be used in

What does USP stand for ?

% change in price is 10%, % change in quantity is -20% so PED =

cold calling, direct mail, trade shows

the product is your starting point

A strong brand makes demand

A question mark in the Boston Matrix can be called a

Eco-friendly, recyclable, ethical sourcing

consumer durables are

Extension strategies are launched to extend

A product with low market growth and high market share

product design mix : aesthetics, function and

Which intermediary 'breaks bulk'

a dairy farm could add value by

factors affecting supply

promotions using the mass media