Unit 3.03-3.04 - SWOT and Sales Forecasting

Which of the following is a benefit of conducting SWOT analysis:

Which of the following questions is appropriate for determining threats:

Most sales forecast are based on past marketing conditions.

A business may create sales forecast to

Example of external information

Types of internal information

A down turn in the economy usually puts a damper on consumer spending and sales suffer.

A lack of equipment or technology is primarily a(n)

It's important not to confuse weaknesses with

External factors are things that business can control

SWOT analysis is especially helpful when

Which of the following questions is appropriate for determining weaknesses:

A new customer moving into your area is a(n)

Analyzing company's sales for the next week, month, quarter, year

If a new competitor enters the market, sales volume may decrease at least for a time.

Conducting a SWOT analysis is the first step in which process?

Tom has a good reputation with his clients. He'd like to use that to expand. What SWOT method

Qualitative forecasting is based on

New competition moving into your area is a(n)

Every type of product goes through

Internal factors

There are two main approaches that businesses take to sales forecasting.

An effective method for gathering external information for use in a SWOT analysis is

A good reputation among current clients is a(n)

What type of SWOT interviews work best?

SWOT analysis is subjective because it deals in large part with

Bias

The most crucial part of the SWOT analysis method involves:

What is the first step in the SWOT analysis process

When conducting SWOT analysis, consider strengths and weakness in relation to