In relationship marketing firms focus on __________ relationships with __________.

long-term; customers and suppliers

A further 3Ps are incorporated into the marketing mix:

physical evidence, process and people

The term 'marketing mix' describes: [Market -->mkt]

blending of strategic element to satisfy specific target mkt

The term marketing refers to:

a philosophy that stresses customer value and satisfaction.

Which skills and capabilities will marketers need to increasingly have?

digital and social media marketing.

The way in which the product is delivered to meet the customers' needs refers to:

place or distribution activities.

In order for exchange to occur:

each party must have something of value to the other party.

A critical marketing perspective is the process of determining:

the worth and impact of marketing activities.

studbud

Marketing Basics

10 termsStudBud Administration6 plays

Essential Marketing

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
In relationship marketing firms focus on __________ relationships with __________.
long-term; customers and suppliers
long-term; customers
short-term; customers
short-term; customers and suppliers
2
A further 3Ps are incorporated into the marketing mix:
physical evidence, people and production.
physical evidence, process and price.
physical evidence, process and people
process people and promotion.
3
The term 'marketing mix' describes: [Market -->mkt]
series of business decisions that aid in selling a product.
blending of strategic element to satisfy specific target mkt
relationship between firm marketing strengths & weaknesses.
analysis of environmental factors inside & outside the firm
4
The term marketing refers to:
new product concepts and improvements.
advertising and promotion activities.
planning sales campaigns.
a philosophy that stresses customer value and satisfaction.
5
Which skills and capabilities will marketers need to increasingly have?
market research.
sales.
strategic marketing.
digital and social media marketing.
6
The way in which the product is delivered to meet the customers' needs refers to:
new product concepts and improvements.
place or distribution activities.
selling.
advertising and promotion activities.
7
In order for exchange to occur:
each party must have something of value to the other party.
organized marketing activities must also occur.
a complex societal system must be involved.
a profit-oriented organization must be involved.
8
The key term in the American Marketing Association's definition of marketing is:
value.
process.
products.
sales.
9
Newsletters & catalogues are associated with the marketing mix activity of:
Promotion
Pricing
Distribution
Product development
10
A critical marketing perspective is the process of determining:
the value of a product, person, or idea.
which type of promotional strategy works best.
the worth and impact of marketing activities.
how places compete with each other.

Marketing Basics Flashcards | StudBud