Exam Review!

Which of the following would be a non-sustainable competitive advantage?

Having your business show up first in someone's search list online is referred to as...

Which of the following is NOT one of the 4PS?

Speed bumps are present within a store in order to

A variable cost for tim hortons would be...

In an ad for car tires they show the need for good tires to protect your family, which appeal?

Which of the following is NOT a demographic variable in this consumer profile?

When Marge Simpson is used in a hair shampoo commercial, which ad technique are they using?

Which of the following is NOT an example of PRIMARY research?

A business that sells their product through intermediaries follows which distribution method?

Likes, shares, and comments can all be analyzed together by looking at a company's...

If a company sells in a variety of retail stores and across many channels, which strategy?

Which type of goods are often found near the cash register?

Which stage of the product or business lifecycle - add new products or changing prices

When a real estate agent and home buyer go back and forth on the price for a house...

To determine how their social media platforms are doing they should look at their...

Which is NOT a characteristic of publicity?

Which product would you spend lots of money (strong potential) but has low market share?

Price for the product is above the equilibrium price you need to...

S. and W. refer to _____ factors where O. and T. refer to _____ factors.