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Benchmark Test 1.01-2.06 for SEM 1 Honors Flashcards | StudBud
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Benchmark Test 1.01-2.06 for SEM 1 Honors
Benchmark Test 1.01-2.06 for SEM 1 Honors
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2nd Block Honors Class
Flashcards
68 cards
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Questions
68
Answers
1
Which is an example of promoting a sports event?
Selling food products to a concession stand
Delivering exercis bikes to retailers
Distributing information about a NASCAR race
Holding a race for a charitable organization
2
To know what websites & ads visitors see, sports e-marketers would check?
Text files
Direct delivery programs
Clickstream data
Internet service providers
3
Athletes are often considered to be effective promoting products related to their?
Education
Sport
Lifestyle
Background
4
Core benefits to people who buy sports products include, health, entertainment and
Independence
Promotion
Achievement
Adaptability
5
Mary attends local gym for healthy lifestyle & to see friends. She is motivated
Low membership costs and sport appreciation
Personal improvement and social facilitation
The need for recognition and personal values
The thrill of competition and social status
6
Which is a characteristic of an effective logo for a sport or an event
timeless
Practical
Remote
Ambiguous
7
What should be included in an event program if it is longer than four pages?
Statement of organizers
Table of contents
Satisfaction survey
Local news articles
8
promoting & selling intangible products-immediately consumed & can't be resold is unique for?
Direct
Event
Mass
Target
9
What information is usually contained in a database about competitors?
Budget Structure
Creative Strategy
Production techniques
Advertising Media
10
One characteristic of event marketing involves promoting and selling which product or service?
Physical appeal
Nonperishable item
Unique experience
Tangible product
11
Which are the most important considerations when designing a logo for a basketball team?
Team name and team size
Location and mascot
Mascot and team size
Team colors and team name
12
What is one way that sports or event marketers use marketing information?
To prepare sales invoices
To change economic trends
To determine credit scores
to develop new products
13
A main difference in pro & amateur athletes is for the pros the game is often?
Closed to the public
Free of charge
Their occupation
Played for enjoyment
14
What statement is true regarding sports marketing?
Sports marketing uses only radio and TV media.
Distribution of licensed apparel creates brand awareness
High profile athletes to endorse products
Corporations sponsor events to decrease brand recognition
15
What is the best online secondary sourse for demographic info. for a soccer league expansion.
Sporting Goods Association
Government Census
National News Outlet
Youth Magazine
16
Sports organization, which marketing activities involve responibility for licensing activities?
community relations
sales
Public relations
Merchandising
17
Which internal records might a business use to analyze info. regarding customer satisfaction.
Comment Cards
Debit Receipts
Expense Reports
Credit Reports
18
The relationship between a sponsor & a sports entity is often described as?
A takeover
A buyout
A partnership
A merger
19
Which is a characteristic of the sports or event industry?
Provides products that are different for each consumer
Manages a worldwide media network
Communicates with a limited audience
Employs only those people who have athletic ability
20
A sports organization uses team name, mascot, & logo to create and maintain?
Financial accountability
Brand awareness
Image extension
Market segmentation
21
Which marketing activites involve writing press relases & organizing news conferences?
Community relations
Media relations
Advertising
Promotions
22
An organization that embeds special watermarks into its ticket design is intending to?
Decrease fan attendence rates
Reduce the printing costs of tickets
Discourage counterfeiting of tickets
Boost fan attendence rates
23
A unique characteristic of the sports industry is that it seeks to attract markets that perform
Demand mostly tangible products
Have consumers with artistic talent
Include spectators and participants
Are concerned with environmental issues
24
Sporting goods businesses often gather marketing information to accomplish?
Gain the respect of competitors
Adjust credit ratings
Obtain licensing contracts
Identify trends
25
Sports marketers have an advantage over other licensors in the international marketplace due to
They already make so much money in the US market
Foreign countries are usually wealthy
Soccer is so popular
Sports are universally appealing
26
A celebrity who is paid to use a product during a TV commercial is giving?
A personal observation
A testimony
An interview
A sales presentation
27
A professional Soccer league can obtain info. about its fans needs & wants by?
Before it implements organizational changes
If ticket sales show short-term improvement
In a proactive and systematic manner
Only when there appears to be a problem
28
84% of season ticket holders live within 2 hours of the home playing field. Motivation factor?
The unpredictable performance of the team
the geographic location of the stadium
The design and layout of the venue
The sense of loyalty to the coach of the team
29
Which is a secondary source of information for a sport or an event?
Demographic Reports
Computerized Surveys
Personal Interviews
Accounting Records
30
A characteristic of an event is that it is produced and consumed?
During planned intervals
By the same group of people
At the same time
In unemotional ways
31
What rule of thumb will help sports or event marketers develop a memorable logo?
It should include clip art
It should be clear and simple
It should be elaborate and flashy
It should contain at least three colors
32
What kind of goals should sports or event marketers set if they have the appropriate data?
Realistic
Open-ended
Broad
General
33
Celebrit in a commercial drinking coke, and wearing a certain brand is an example of?
Public relations
Team-building
Cross-promotion
Personal selling
34
The income for the city generated by sales tax, parking fees, & food service tax from concert
Fiscal
Total
Indirect
Direct
35
Sponsorship, cost, marketing , and audience demographics appearing together is an example of?
Inclusion in a sponsorship proposal
Provided to ambush marketers
Provided in the city hosting the event
Inclusion in event programs
36
The Hat company set up a tent outside the Olympic arena. It had not paid sponsor fees.
Internet
Ambush
Direct
Target
37
Which is a reason why businesses should regularly monitor their internal records with mkt. info
to prioritize investment goals
To compile regulatory data
To analyze product performance
To review employment trends
38
Which is the basis for the licensing process?
Manufacturing
Trademarked poperty
Sponsorship
The fans
39
Primary reason colleges sell naming rights for new football stadiums and basketball arenas?
Help pay for construction expenses
Encourage fans to attend sports events
Honor a former student-athlete
Create publicity for the new facility
40
What type of competitor info. is needed for sports organizations to have in a database?
Price Lists
Consumption
Market Size
demographics
41
Because the outcome of a match is uncertain, many fans are motivated by which value?
Entertainment
Financial
Economic
Physical
42
Primary Research includes collecting data for?
Informational purposes only
Marketers across the industry to use
The current research project
Understanding the economic cycles
43
Team related factors that affect brand equity include which components?
Performance, coaches, and star athletes
Tradition, performance, and star athletes
Schedule, coaches, and reputation
Star athletes, schedule, and tradition
44
When designing an event program for a charity event, it is important to perform which action?
Provide product samples
Acknowledge the event sponsors
Include the printing costs on back cover
Offer free admission coupons to other events
45
What are royalties
A percentage of union dues
A percentage of taxes
A percentage of expected sales
A percentage of actual sales
46
Which is an example of a secondary source of data that a sports marketer can obtain internally?
Governament Website
trade Journal
Sales Report
Magazine Articles
47
Over the years, Wrigley Field has earned a reputation as one of the best pro ballparks-called?
Awareness
Image
Loyalty
Image extension
48
NASCAR fans show which activity when they list sponsors on their favorite drivers car?
Ambush marketing
Brand recognition
Public service
Sponsorship clutter
49
What internal records do many businesses monitor in order to obtain useful mkt. information?
Print Advertisements
Industry Projections
Sales Reports
Trade Journals
50
A team that was in the state championships last yr. did not participate this year. They are?
Inconsistent
Tangible
Consistent
Perishable
51
Surrounding communities benefit from professional sports by
Hiring handlers to make sure athletes behave
Endorsing local political candidates
Making seat licenses available to season ticket holders
Attracting Tourist Dollars
52
A person responible for matching up corporations with events that reach their target market is?
Advertising Sales
Hospitality
Sales Promotion
Sponsorship Management
53
Which persons help create the excitement & enthusiasm that make the games what they are?
Team Owners
Spectators
Trainers
Coaches
54
A sports organization might offer a business what to get them to sponsor an event?
Partial ownership
Naming rights
Free Advertising
Percent of profits
55
The ultimate purpose of branding in sports or event marketng is to achieve?
Identify the retailer
Encourage sales
Obtain a Sponsor
Create Awareness
56
A sports marketer is having difficulty finding data about a competitor because?
It can be costly
It can be time consuming
It can be incomplete
It can be out of date
57
Bill trained for a marathon recently. He finished in record time and had personal growth.
A need to take emotional risks
An appreciation for physical strength of others
A sense of pride and accomplishment
A feeling of purpose and belonging
58
A swim team can obtain primary data about the quality of it facilities, and level of service by
Surveying the club members
Collecting promotional literature
Reading industry publications
Viewing the websites of competitors
59
Large businesses purchase naming rights to a sports or event facility because?
It provides exclusivity & has potential to maximize exposure
It reduces the need to engage in other promo. activities
It usually increases spectator fanbase loyalty levels
It is the least expensive way to creat name recognition
60
Which might a sports organization search to obtain marketing information?
The Internet
Foundations
Media
Newsletters
61
When a pro sports expansion team is established in an area, which economic impact might occur?
Business closures, job layoffs, & high inflation rates
Higher tax rates & fewer financial investment opportunities
Increased job creation and more consumer spending
More tourism, lower tax rates, & high interest rates
62
Joe loves baseball, plays year round, is goal oriented, & out to win every game. He is?
He enjoys socializing with teammates
He wants to maintain a healthy lifestyle
He has a laid back attitude
He is very competitive by nature
63
A sports organization that wants to obtain info. about the population of an area might use?
Primary Databases
Government Sources
Personal Questionnaires
Telephone Surveys
64
What type of marketing info. might a business obtain by monitoring sales invoices?
Profit Margin
Sales Territory
Service Tactics
Customer Profiles
65
Example of a celebrity endorsing an event by being associated with it?
Cheering for a football team
Appearing in a print ad
Saying a tournament is great
Attending a grand opening
66
If Pepsi is the only soda sponsor of a person's favorite team, Pepsi exemplifies?
Sole
Dynamic
Large Business
Exclusive
67
Which is an example of a licensed product?
Wheaties cereal box featuring an athlete
Buick invitational golf tournament
Converse shoes
NASCAR earrings
68
Some pro teams do what to promote renewed interest in a team losing fan support
Send newsletters
Redesign logos
Increase prices
Change sponsors
