Mass Media Test 1

Are mass communication and mass media the same thing?

Communication can be defined as a social interaction through messages.

What are the three main themes of most movies?

Which theory describes individuals who make decisions about media use based on their wants and needs?

There is such thing as mainstream media and non-mainstream media.

Which is not a step of improving media literacy?

______ is when a media company combines forces to add value to the company and promote individual entities.

What was the earliest communication network?

Which is not a legacy conglomerate?

Who are influential members of the community that have the potential to sway the opinion of others?

Books can be used to share cultural information to outside groups.

According to Charles Wright, what is the fourth function of media?

Which is an example of an ideograph?

Which focuses on the technical skills and artistic choices of a media message?

The invention of books benefited the wealthy more than the poor.

Which is an example of the long tail?

Who invented the alphabet?

Amazon often utilizes "Print on Demand" when selling books.

Mechanical noise occurs when the receiver does not understand the meaning of the message.

_______ is when heavy television consumers develop fear of their surroundings

What is the term for the medium used to transmit a message?

Which is the largest media conglomerate?

A teacher speaking to their class is an example of the ______ level of communication

Which is not an effect of media on our lives

Which is not one of the Big 5 trade publishers?

All media are social.

Which is a social function of the media?

Nothing is news: Everything that has happened previously will happen again.

The U.S. media industry is mostly publicly owned and not for-profit

Which was the original medium of mass communication?

Which can be described as communication between friends

What is the term for the organization and categorization of news based on importance?

Which level of communication occurs when one has a mental conversation with themselves?

Which book did Gutenberg print over 100 times?

Which is used to characterize people based on their gender, race, or income