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BIBM550 Intro to Marketing Flashcards | StudBud
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BIBM550 Intro to Marketing
BIBM550 Intro to Marketing
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Questions
14
Answers
1
Which of the following Marketing Milestones is NOT part of the Marketing Evolution?
Consumer Era
Quality Era
Selling Era
Production Era
2
The Boston Consulting Group (BCG) growth-market share matrix consists of ....
Question marks
Stars
Dogs
All of the above
3
What are the Core Marketing Concepts
Value and Satisfaction
All of the answers
Target Markets, Positioning and Segmentation
Needs, Wants and Demands
4
MIS stands for ....
Marketing Intelligence Systems
Marketing Information Systems
Marketing Internal Strategies
None of the answers
5
A WANT is the difference between a consumer's actual state and some ideal or desired state
True
False
6
The overall evaluation of a company's strengths, weaknesses, opportunities and threats is called a SWOT ANALYSIS
False
True
7
Marketing is about exchange relationships
True
False
8
A MARKETPLACE is any location or medium used to conduct an exchange
True
False
9
The 3 main internal influences on consumer decisions include. ..
perception, motivation, time
situational, internal , social
none of the above
age, culture, environment
10
What is Marketing?
Meeting stakeholder needs
Delivering and exchanging offerings
all of the above
Providing value for customers
11
Which of the following is NOT an element of the 4P's Marketing Mix?
Positioning
Promotion
Price
Product
12
Consumer Behaviour is the behaviour consumers undertake in seeking, purchasing, evaluating and disposing of products.
False
True
13
Marketing is a Process
True
False
14
VALUE is determined from an organistion's perspective
False
True
