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VB Sports and Entertainment Sim Lessons 6-10 Review Flashcards | StudBud
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VB Sports and Entertainment Sim Lessons 6-10 Review
VB Sports and Entertainment Sim Lessons 6-10 Review
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A review of the Virtual Business - Sports and Entertainment Simulation Lessons 6-10
Flashcards
25 cards
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Practice quiz
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Host live
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Questions
25
Answers
1
What doc b/t stadium mgmt & the promoter stipulates all the conditions & terms for both sides?
Contract
Deal
Agreement
None of the above
2
Especially when it comes to team sports, what is at least as important as the talent of players
Neither of the above
Team demographics
Team chemistry
3
What are examples of branding?
Signage
All of the above
Team uniforms
Naming rights
4
What is the key factor driving the negotiation of naming rights?
Actual value
Greed
Perceived value
5
What do we call exchanging players with another team?
None of the above
Swap
Exchange
Trade
6
What aspect of your advertising is it vital to measure?
Effectiveness
Color
All of the above
Design
7
Occurs when a player has completed his contract w/his existing team & is free to sign w/another
Optioning
Free agency
Drafting
Repulsion
8
What term refers to basic characteristics of a population segment, such as gender,age & income?
Data
None of the above
Facts
Demographics
9
How does marketing help your product or service?
By reducing expenses
By increasing timing
By generating clout
By raising awareness
10
A marketing campaign that starts small & grows by being shared through social networks?
Viral marketing
Shared marketing
Passionate marketing
Echo marketing
11
Facebook, Twitter, and YouTube are all examples of which group?
Social media
Traditional media
None of the above
Old media
12
Social networks allow people to come together based on which attributes
Age
None of the above
Shared interests
Eye color
13
Stadium owners have been accused by business owners of doing this to prices for sponsorships?
Inflating
None of the above
Reducing
Changing
14
What is the downside to booking a world-famous act?
They command lower ticket prices
They demand large fees
None of the above
The audience is too small
15
What is the band that starts a concert?
Headliner
Secondary act
Opening act
None of the above
16
Booking large acts is a complex dance between which parties?
The stadium manager
The act (or its management)
All of the above
The promoter
17
What is giving stadium shows increased competition?
None of the above
TV
Clubs
Arenas
18
Which psychological principle helps make sponsorships successful?
None of the above
Greed principle
Association principle
Guilt principle
19
What matters most to social media users?
Authenticity
Data format
Design style
20
If a fan is passionate enough to come & spend $ to watch team, what do they see in that team?
Neither of the above
Cost
Value
21
What does player management include?
Team building
Player selection
All of the above
Player development
22
What is the cost of an advertising campaign divided by the number of people reached?
Cost per group
None of the above
Cost per person
Cost per reach
23
What is the maximum amount a team can spend on player salaries in a given season?
Price maximum
Price ceiling
Salary cap
Price cap
24
Which term refers to an avenue through which a business can reach its potential customers?
Newspapers
All of the above
Radio
Cable TV
25
What term describes a marketing push that includes tv, radio, billboards, email & online ads?
Sales pitch
All of the above
Marketing campaign
Press release
