Just Ad Techniques

a recommendation to use a product from a celebrity who says he or she uses it

Consumer will tend to transfer the qualities of famous people to the products.

Will help people remember the ad and want to buy the product.

a “catchy” song or phrase that helps you remember a product

The use of facts or numbers to impress people and encourage them to buy a product.

Implies that everyone is using the product so you should too. 

Implies that the product will make you better looking, healthier, happier, more popular, etc.

This appeal takes you back to the good old days or back to nature. 

The product tastes good, looks good, feels good. Sounds/pictures appeal to senses. 

This brand is better than other brands of the same product.

an animated character that promotes a product

You will save money or get something free if you buy this product