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Marketing Flashcards | StudBud

Explore/Marketing

Information collected from online database on the Internet is an example of ________ data.

A market is:

Marketing

10 terms·StudBud Administration·20 plays

Marketing knowledge

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Questions 10

Answers

1
A market is:
The opportunity to reach consumers
The potential buyers of a good or service
The buyers of a good or service
The actual and potential buyers of a good or service
2
Information collected from online database on the Internet is an example of ________ data.
experimental
observational
secondary
primary
3
What are the 4 p's?
Product
Promotion
Price
place
4
Many firms make an effort to identify smaller, better defined target groups by using ________ .
loyalty segmentation
multiple segmentation bases
user rates
positioning
5
Which of the following growth strategies/options is the most risky for the company?
Market Development
Product Development
Market Penetration
Diversification
6
Which of the following is not one of the challenges which marketers face today>
The changing global economy
Ethical concerns
Brand Loyalty
Not for Profit Marketing
7
The marketing strategy is:
None of the above
The target market
A and B
The marketing mix
8
the first two marketing concepts to be practised in the history of marketing are:
The Societal Marketing concept and the Selling concept
The Selling concept and the marketing concept
The Selling concept and the Product concept
The Production concept and the Product concept
9
In which of the following product categories would the production concept be most successful?
toilet paper
computers
houses
cars
10
Relationship marketing is an important concept because
It is necessary to generate sales
Consumers are relationship oriented
It guarantees customer satisfaction
It is necessary for profitability to be accomplished