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MRKT2037 Ch. 9 Pricing Flashcards | StudBud
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MRKT2037 Ch. 9 Pricing
MRKT2037 Ch. 9 Pricing
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Flashcards
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Questions
9
Answers
1
From a marketing viewpoint, price is ...
the money required to buy something
money/other considerations exchanged for the ownership or use of a product
a monetary value associated with marketing mix
money/other considerations spent to allow you to rent something
2
Final price = List price - (Incentives + Allowances)
False
True
3
Three cost concepts are important in pricing decisions. Which is not a consideration in total cost concept
Total cost
Variable cost
Marketing cost
Fixed cost
4
The factors that increase or decrease price are identified in a ...
List price
Cost plus strategy
Price assessment
Price equation
5
"Final price", "tuition", "invoice price", are all examples of "price".
False
True
6
The ratio of perceived benefits to price is best described as ...
Price
Value
Benefit
Cost
7
Inaccurate forecasting and poor estimates can be detrimental to the profitability of a marketing campaign.
False
True
8
There are four approaches for selecting an approximate price level. Which is not an approach?
Cost-oriented approach
Feature-oriented approach
Demand-oriented approach
Competition-oriented approach
9
Price has a direct effect on a firm's profits.
False
True
