Promotion and Licensing in Sports & Entertainment Marketing

Question 1

All Star Wars intellectual property was purchased by this entertainment conglomerate:

Accepted Answer

Walt Disney Company

Question 2

The use of merchandise as promotional tools to generate income and promote the movie:

Accepted Answer

product tie-in

Question 3

Books that have passed into the public domain are:

Accepted Answer

essentially free books

Question 4

He was the CEO of Walt Disney who negotiated the purchase of LucasFilm:

Accepted Answer

Robert Iger

Question 5

What is the most important tactic to remember when responding to negative publicity?

Accepted Answer

tell the truth

Question 6

Disney wanted to purchase Star Wars because of its vast amount of intellectual property.

Accepted Answer

Unique work protected by copyright.

Question 7

Many items were sold featuring the characters from the movie The Avengers.

Accepted Answer

product tie-in

Question 8

A deck of playing cards featuring the University of Arkansas’s red razorback is an example of:

Accepted Answer

a licensed product

Question 9

The unique works of writers, artists, and musicians that can be protected under copyright laws.

Accepted Answer

intellectual property

Question 10

A trademark registration may remain in force:

Accepted Answer

indefinately

Question 11

A device that legally identifies ownership of a registered brand or trade name:

Accepted Answer

trademark

Question 12

Gatorade is owned by:

Accepted Answer

Pepsi Cola

Question 13

This is the free mention of a product or company in the media

Accepted Answer

publicity

Question 14

A person's public expression of approval or support for a product or service.

Accepted Answer

endorsement

Question 15

Which of the following characters is NOT owned by the Walt Disney Company:

Accepted Answer

Spiderman

Question 16

The unique works of writers, artists, and musicians that can be protected under copyright laws.

Accepted Answer

intellectual property

Question 17

Underwriting/supporting an event to gain positive association for the brand with the event:

Accepted Answer

sponsorship

Question 18

The band Aerosmith has made more money from royalties off Guitar Hero than from its albums.

Accepted Answer

True

Question 19

This is the legal protection of a creator’s intellectual property or products:

Accepted Answer

copyright

Question 20

The ownership of intellectual property ends with the death of the celebrity.

Accepted Answer

False

Question 21

It opened in 1977 and was the first Star Wars movie:

Accepted Answer

Episode IV: A New Hope

Question 22

This is the specific programing or publication selected for the advertising message:

Accepted Answer

vehicle

Question 23

Communication used by a company to inform, persuade, or remind people about its products.

Accepted Answer

promotion

Question 24

Endorsements are promotional tools and not a form of sponsorship.

Accepted Answer

True

Question 25

This celebrity endorses 75 percent of all basketball shoes sold in the U.S.:

Accepted Answer

Michael Jordan

Question 26

Thousands of people are being sued for the illegal downloading of copyrighted material.

Accepted Answer

True

Question 27

She recently signed a $10 million endorsement deal with Louis Vuitton:

Accepted Answer

Angelina Jolie

Question 28

This celebrity endorser was suspended by Nike following her positive drug test:

Accepted Answer

Maria Sharapova

Question 29

This government agency protects consumers from deceptive business practices.

Accepted Answer

The Federal Trade Commision

Question 30

Products endorsed by celebrities are purchased more often than those that are not endorsed.

Accepted Answer

True

Question 31

When it comes to endorsements, consumers:

Accepted Answer

consumers tend to believe celebrities.

Question 32

Heineken spent $45 million on advertising for the James Bond movie:

Accepted Answer

cross promotion

Question 33

The owners of Gatorade paid this to be an official marketing partner of the NFL:

Accepted Answer

$100 Million

Question 34

How much did the Walt Disney Company pay for all Star Wars related intellectual property?

Accepted Answer

$ 4 billion

Question 35

Nike recently rewarded her with the biggest endorsement deal ever for a female athlete.

Accepted Answer

Maria Sharapova

Question 36

This is the format used for promotion, such as broadcast, print, outdoor or electronic.

Accepted Answer

media

Question 37

Publicity can be positive or negative.

Accepted Answer

True

Question 38

Activities that promote the positive image of the company, its products, or celebrities.

Accepted Answer

public relations

Question 39

How many Star Wars movies were originally planned by George Lucas?

Accepted Answer

9

Question 40

Form of communication through which one industry relies on another to promote its product.

Accepted Answer

cross promotion

Question 41

This is a good or service that legally uses a logo or image owned by another company or person.

Accepted Answer

licensed product

Question 42

A paid endorser is not required to continue using the product if it is changed.

Accepted Answer

False

Question 43

This entertainment company was also purchased by the Walt Disney Company:

Accepted Answer

All are owned by Walt Disney

Question 44

The term given to the theft of any copyrighted material; music, movies, and software:

Accepted Answer

piracy

Question 45

Motorola pays a royalty fee to the creator/owner of ______ _____ for every “droid” phone sold.

Accepted Answer

Star Wars

Question 46

He became the largest single shareholder of the Walt Disney Company when he sold Pixar Studios:

Accepted Answer

Steve Jobs

Question 47

When selecting an endorser, the business does NOT want:

Accepted Answer

A celebrity who is nearing retirement.

Question 48

How many characters are officially listed in the Star Wars universe?

Accepted Answer

17,000

Question 49

A copyright is typically a name, word, phrase, logo, symbol, design, image, or a combination.

Accepted Answer

False

Question 50

When the period of copyright protection has ended the creative work enters the:

Accepted Answer

Public Domain

Promotion and Licensing in Sports & Entertainment Marketing

Questions 50

Promotion and Licensing in Sports & Entertainment Marketing

Questions 50