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BCM110 End of Session Quiz Flashcards | StudBud
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BCM110 End of Session Quiz
BCM110 End of Session Quiz
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1
According to Louis Althusser, how does ideology function in society?
It serves as a tool for social control and domination.
It promotes individual creativity and expression.
Ideology reflects the real world
Represents the imaginary relationship of individuals to the real world
2
According to Jenkins (1992), which of the following are popular stereotypes about fan culture?
All of the above
Brainless consumers of devalued cultural material
Unable to separate fantasy from reality
Childish adults obsessed with trivia
3
Which metaphor was commonly used to describe the process of audiences being influenced by media messages?
Thought Sponge
Sledgehammer
Hypodermic needle
Magic wand
4
Select all the examples of mediated public spheres below.
Keeping up with the Kardashians TV Show
Q & A TV Show
Reddit Threads
Twitter
5
In the famous Bobo doll experiment, what did Albert Bandura conclude?
Watching violence promotes violence.
Aggression is primarily influenced by genetic factors
Media violence has no impact on behavior
Parental influence is the sole determinant of aggression
6
What is meant by the term "moral panic"?
A collective effort to address social inequalities in a community.
A sudden increase in ethical awareness within society.
A widespread fear over a perceived threat to societal values or norms.
A deliberate manipulation of public opinion by influential individuals
7
Which cultural phenomenon is considered one of the earliest examples of a moral panic?
Video games
Gothic novels
Rock and roll music
Internet chat rooms
8
What does the 'hypodermic needle' theory propose?
Audience members actively decode and interpret messages
Audiences can develop a fear of needles by watching TV
People are afraid of needles so they avoid communication
Messages are injected directly to the audience without any resistance
9
What cult musical inspired active participation in fan studies?
Hamilton
Fame
Chicago
The Rocky Horror Picture Show
10
Who invented this communication model?
Marshall McLuhan and Harold Innis
Edward T. Hall and Erving Goffman
Claude Shannon and Warren Weaver
Noam Chomsky and Ferdinand de Saussure
11
According to Jenkins (1992), what is the history and representation of the term 'fan'?
A mentally unstable individual
A follower of religious rituals
A flat surface that is waved back-and-forth to create an airflow
A powered machine used to create a flow of air.
12
Alix Earle is an example of a _________?
Popular person
Celebrity
Micro-celebrity
Star
13
In the attention economy, what is considered of value?
Social status and popularity
Material possessions
Time and attention
Financial wealth
14
In semiotics, what does the term "signifier" refer to?
The cultural and social context in which signs are used
The underlying meaning or interpretation associated with a sign
The physical or sensory form that represents a concept or object
The process of decoding symbols and signs in communication
15
Which of the following Australian media outlets is NOT owned by Rupert Murdoch?
Nine News
Sky News Australia
News Corp Australia
The Australian
16
What kind of media practice is depicted in the given clip from the Hunger Games?
Documentary
Entertainment
Propaganda
News reporting
17
A public sphere is ________?
A town where people gather
A forum where people can freely discuss ideas
A 3D circle where people can think
All of the above
18
What is the difference between stardom and celebrity? Select multiple if applicable.
They mean the same thing
Stars have bigger fan bases
Celebrity is often linked to fleeting fame based on personal life
Stardom is associated with talent whereas celebrity is not
19
Which celebrities have been dubbed 'super celebrity activists'?
Angelina Jolie and Brad Pitt
Leonardo DiCaprio and Kate Winslet
Angelina Jolie and George Clooney
George Clooney and Kendall Jenner
20
Which of the following media types are commonly associated with high culture?
Classical literature
Pop music
Tabloid newspapers
Reality TV shows
21
Which key media theory was developed by Stuart Hall?
Passive Audience Theory
Cultivation theory
Encoding/decoding theory
Agenda-setting theory
22
Denotation refers to the literal or surface-level meaning of a sign or symbol.
True
False
23
Aristotle's model of communication is non-linear
True
False
24
Which famous painting is referenced in this meme?
The Treachery of Images by René Magritte
The Starry Night by Vincent van Gogh
The Persistence of Memory by Salvador Dalí
Mona Lisa by Leonardo da Vinci
25
Which scholar coined the term "produser"?
Axel Bruns
Michel Foucault
Marshall McLuhan
Douglas Engelbart
26
According to active audience theories, in today's media landscape, audiences are more likely to:
Remain disengaged and indifferent
Passively consume media without involvement
Express their opinions and perspectives
Ignore media content entirely
27
Which group of individuals could be affected by mischaracterized or omitted audience data?
TV producers and executives
All of the above
Advertising agencies
Audiences themselves
28
Who is credited with coining the term "public sphere"?
Stuart Hall
Jürgen Habermas
Michel Foucault
Pierre Bourdieu
