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Quiz 2 (Ch 3-5) Flashcards | StudBud
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Quiz 2 (Ch 3-5)
Quiz 2 (Ch 3-5)
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Flashcards
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Practice quiz
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Questions
10
Answers
1
Netflix has disrupted what industries
Movies
DVD rental stores
Cable TV
All of the above
2
Which social platform is responsible for the growth in influencer marketing?
Instagram
Facebook
Snapchat
Whatsapp
3
The typewriter industry was disrupted by
iTunes
Computer Industry
AT&T
Amazon
4
Which of the following is NOT user-generated content?
A photo of a student's vacation posted on Instagram
A tweet of a breaking news event posted by a professional reporter
A photo of a breaking news event posted by a student
A meme about a TV show created by a fan
5
Most teenagers say that social media has had a negative impact on themselves
False
True
6
Feeling like you are negatively comparing yourself to others on Instagram is an example of:
Disruptive technology
Diffusion of innovation
Technological affordances
Technological determinism
7
What percentage of Twitter staff did Musk fire?
75%
50%
He didn't fire anybody
30%
8
Which platform has recently had the highest growth in 30-49 year old users?
Instagram
Facebook
Snapchat
LinkedIn
9
What type of influencers do brands prefer working with?
Macro
Micro
Mega
Celebrity
10
What is the primary reason most people use social media?
Diversion/entertainment
Emotional
Social Interactions
