Marketing Review

Question 1

Soft Drinks, Soap, Milk, Candy are what type Consumer Goods?

Accepted Answer

Convenience

Question 2

When a brand new product enters the market.

Accepted Answer

Introduction Stage

Question 3

Inexpensive items that consumers purchase regulary.

Accepted Answer

Convenience Goods

Question 4

Products used by another business.

Accepted Answer

Industrial Goods

Question 5

Types of buyers a business wishes to attract and where those buyers are located is.

Accepted Answer

Market

Question 6

Products that consumers insist on having and are willing to search for.

Accepted Answer

Specialty Goods

Question 7

We have made modifications to the new design.

Accepted Answer

Product

Question 8

We Will sell the product for $12.00.

Accepted Answer

Price

Question 9

If the goods are sent by air, they will get to the store sooner.

Accepted Answer

Place

Question 10

What Consumer Good is the image below?

Accepted Answer

Shopping

Question 11

Moving products from where they were made to where consumers can buy them.

Accepted Answer

Transporting

Question 12

Studying a company's current and prospective customers.

Accepted Answer

Market Research

Question 13

Holding products until customers need them on shelves, storage, or warehouses.

Accepted Answer

Storing

Question 14

Designer Clothes and expensive jewelry is what type of Consumer Good?

Accepted Answer

Shopping

Question 15

What is NOT a stage of the Product Life Cycle?

Accepted Answer

Climax

Question 16

Groups of customers with similar needs to whom a company plans to sell to.

Accepted Answer

Target Market

Question 17

Businesses that sell directly to the final consumer are

Accepted Answer

Retailers

Question 18

What is NOT one of the 4 P's of Marketing?

Accepted Answer

Produce

Question 19

We will begin advertising the product on televsion.

Accepted Answer

Promotion

Question 20

When a product is competing with many other brands with similar features.

Accepted Answer

Maturity Stage

Question 21

Products designed for personal or home use.

Accepted Answer

Consumer Goods

Question 22

Obtaining goods to be resold is a marketing activity known as

Accepted Answer

Buying

Question 23

Businesses that buy products from businesses and sell them to other businesses.

Accepted Answer

Wholeseller

Question 24

Products that consumers do not feel a strong need for, ie. funeral services.

Accepted Answer

Unsought Goods

Question 25

What stage of the product lifecycle are sales the highest?

Accepted Answer

Maturity

Marketing Review

Questions 25

Marketing Review

Questions 25