Intro to Marketing Review

Money I can use on fun things is discretionary income

All of these are considered products except

Deciding how much to charge for a product to maximize profit

Deciding who your target market is

Commercials and Social Media ads are examples of

Utility Type: A customers pays for a coffee with credit card

Utility Type: Changing raw materials into a finished product

There are 7 functions of marketing

Storing and delivery of product is known as

Enjoying going on beach vacations is an example of

Segmenting people that live in the southwest is example of..

Why do companies need different market segments?

Oreo coming out with new flavors is..

Customer and Consumer mean the same thing

Utility Type: Taco Bell being open until 2 am

age, gender and income are ...

Making business decisions based on reasearch

Consumers only purchase the product

An example of a service is

Utility Type: Ikea offering items for sale on their website