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Sports & Entertainment Marketing Unit 1 Review Flashcards | StudBud
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Sports & Entertainment Marketing Unit 1 Review
What are Demographics?
What is Distribution?
Sports & Entertainment Marketing Unit 1 Review
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1
What is Distribution?
Determining the best way to get goods and services to consumers
Boops Boops
A company's budget that must keep a business from going bankrupt
Uses sports to manage a business fund.
2
What are Demographics?
Common characteristics of plant life
Common characteristics of a group (age, gender, race, income, education)
Levels of a college degree someone can earn
Using endorsements to market a product.
3
Does Sports Marketing use athletes to endorse products?
False
True
4
Does the Promotion Core Concept use advertising?
Yes
Yes, promotion is creating communication through a customer service line.
Yes, and it also includes other forms of communication.
No
5
Marketing efforts may need to be tweaked based on changes in team winning trends.
False
True
6
Entertainment is a company's budget for its own marketing activities.
False
True
7
What is Discretionary Income?
Goods and Services provided by an outside source.
How much money a consumer has to spend after other needs and expenses.
How much money a person makes in their salary.
This holds all of the aspects of marketing together.
8
Can Marketing be used to appeal to a certain generation? (Ex: Older Athletes on Wheaties boxes)
True
False
9
What are some examples of the Marketing Mix in sports?
Seats that are open to certain levels of customers
Limited quantities of something in order to drive up prices
Jerseys that are only found in the stadium where teams are playing
Billboards inside of stadiums
10
What do companies have to consider when promoting an event?
Reasonable ticket prices (if tickets are needed)
The geography of an area (is it more urban or rural)
Planning where an event will be held (date, location, and time)
11
Does pricing always have companies trying to communicate with consumers?
No
Only when they need to collect data
Yes
Only when it is requested by a shareholder
12
Nostalgia is an easy selling point for sports teams looking to sell older merchandise.
False
True
13
Meet and Greets are considered emotionally valuable to fans.
False
True
14
The Selling Core Standard does not include direct consumer communication.
True
False
15
What are traits that are used in Product & Service Management?
Budgeting its marketing in order to collect tax money.
Designing, maintaining, improving, and acquiring products or services
Hiring a development team in order to copy another company's ideas.
Creating, communicating, and stealing products or services
16
What are the key concepts of marketing?
The creation and maintenance of satisfying exchange relationships
The locations and methods used to make a product available to consumers.
High profile sports and entertainment events.
Creating a franchise (ex: Hershey Park).
17
What are the Four Ps of the Marketing Mix?
Product, Periods, Pounce, and Parabala
Product, Place, Price, and Promotion
Product, Place, Pavement, and Promotion
Price, Promotion, Presence, and Patience
18
How many Core Standards of the Marketing Mix are there?
4
8
6
5
19
Gross Impression uses small amounts of product placement in order to appeal to consumers.
False
True
20
What is Marketing-Information Management?
Point of Sales
Creating advertisements to show potential shareholders.
Finding how much people make in an area
Gathering information about customers to improve decision making
21
There are four Ps in the Marketing Mix.
True
False
22
Striking the right balance between price, distribution, and promotion is important.
False
True
23
Finances are not an aspect of Core Marketing.
True
False
24
Bandwagon Fans are considered a target market.
False
True
25
What does Financing do to the Six Core Standards of the Marketing Mix?
Creates a live-action setting for fans to buy tickets.
Uses sports management to advertise products.
Helps create budgets and establishes direct consumer contact.
The glue that holds the core together. Without financing there is nothing.
