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B3 Consumer Mr Riches Flashcards | StudBud

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B3 Consumer Mr Riches

9 terms·StudBud Administration·688 plays

Quiz for BTech applied psychology Unit 1 consumer behaviour

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Questions 9

Answers

1
Priming is....
subconsciously being influence to respond in a certain way
looking to others to fit in
a type of conformity
preparing a surface for painting
2
When a person looks at the reviews of a product to choose which one to buy this is called.....
operant conditioning
Bandwagon effect
Social learning
social proof
3
According to social psychologists students wear Nike Airforce One because....
To fit in
they are high quality
They are cheap
They are expensive
4
Social proof is caused by normative social influence
False
True
5
TV adverts use celebrities because...
they are intelligent
They are poor
they are role models
They are friendly
6
What is neuromarketing?
new marketing techniques
part of the social approach
using knowledge of the brain to sell things
using drugs to sell things
7
McDonald's gives you a free cup of coffee if you buy 5. This is an example of...
bribery
classical conditioning
social learning theory
operant conditioning
8
A social norm is.....
an extrovert called Norman
a biological factor
an expected way of behaving
picking your nose in public...uuuurrrggggghhhh
9
When McDonald's shows adverts that link it with happiness they are using
indirect priming
operant conditioning
direct priming
semantic priming