SEM II Unit 2 Review

What variable might increase attendance at a professional soccer game?

In a sponsorship agreement you should include information concerning what about the sponsor?

Which is the most efficient and inexpensive way for a camp director to find grant money?

A youtube video gets 5 million views because people shared it. What is this called?

What should every sports organization do before registering a trademark?

What does trade dress protect?

When looking for a celebrity endorsement, what characteristic should the celebrity have?

A sponsorship agreement between a sports team and a local business should include what?

Example of using a special event as a sales-promotion strategy to increase ticket sales?

What portion of the license agreement specifies the beginning and ending dates of the contract?

What does the license grant portion of the license-agreement specify?

One reason why many businesses contract with advertising agencies is to obtain which option?

Sending newsletters and providing extra benefits are ways that event organizers can

Nike has no association with the Olympics but has a commercial for a diver who won gold.

Before a sports or event organization can create goals for each one of its fan bases, it must

A business decides to increase the percentage of net sales allocated to its promotional budget

An event organizer is most likely to receive a grant funding if the event...

Which is a factor that businesses often consider when selecting advertising agencies?

Which is an example of coordinating promotional activities?

Primary factor that marketers must consider when allocating funds to the promotional budget?

Which is the main characteristic of a full-service advertising agency?

What do amateur sports organizations often solicit in order to be able to operate?

Event planner contacting a business about supporting a tournament is an example of which role

Which is a true statement about ambush marketing?

When preparing promotional budgets a guideline to follow is to keep them flexible due to budget

What is a benefit to a sports team coordinating outreach projects with community organizations?

A business that uses advertised specials to attract customer interest should use displays to...

The selection of a endorser should be directly linked to which part of the company?

Sports marketers use public-relations strategies to create and maintain which characteristics?

Following a meeting with a potential event sponsor an event organizer should perform which task

A characteristic of a full-service advertising agency is that it contains which area?

When should sports or event organizers consider hiring a promotional agency?

A business coordinates its advertising and merchandising in order to accomplish which goal?

Marketers often publish a promotional calendar of events in order to use it in which manner?

Many businesses coordinate a wide variety of promotional activities in order to accomplish what

An important part of negotiating a sport sponsorship contract involves the sponsor agreeing on

Sports organizations need to build positive relationships with the media because they have...

To obtain funds, a non profit sports camp for underprivileged children might seek which option?

One of the benefits to a business using an advertising agency is due to which situation?