Marketing: Chapter 2

All of these are below are internal strengths and weaknesses EXCEPT….

Which one is NOT an external opportunity or threat?

Money left after taxes are taken out

Use of a single marketing plan to reach all customers

Which of these are NOT an area of psychographic?

The appendix is at the beginning of the marketing plan

identifies target markets and sets marketing mix choices that focus on those markets.

What external opportunity and threat is based on customers and potential customers?

To monitor customer satisfaction, many firms ask customers to complete a questionnaire

“What is the company’s mission statement,” is a question asked in a

What generation was I born in?

Money left over from a consumers income after paying for basic living necessities

Company analysis are questions that are part of a company's internal analysis about the strengths and weaknesses

What years did the baby boom take place?

Segmentation based on where customers live

Stats that describe a population in terms of personal characteristics

The internal analysis concept centers around the three C's

There are 6 elements of the marketing plan

How many elements of the marketing plan is there?

Catalog companies use database technology to see buying patterns, which falls under our behavior segmentaion

Studies of consumers based on their values and interests

analysis of outside influences that may have an impact on an organization.

The acronym PEST in an environmental scan stands for what?

study of the internal and external factors that affect marketing strategies.

An assessment of the companies strengths, weaknesses, opportunities, and threats

Projection of probable future sales in units or dollars

Situation analysis is the projection of future sales in units or dollars

an expectation for performance that reflects the plans objectives.

A marketing plan is an informal, typed document that directs a consumer's activities

Strengths and weaknesses are both internal _____________________ that affect a business operation.

Demographic refers to the segmentation of the market based on where people live

Which is NOT an element of the marketing plan?

Brief overview of the entire marketing plan

issues center around government involvement in business operations.

Which is NOT a demographic?

Process of classifying customers in a given market to create smaller target markets

Generation X is also known as the millennial generation