Marketing Concepts Vol. 2 Flashcards

1

The money left after taxes are taken out of paychecks is called

2

Babies born between 1965-1977; children of dual-careered parent homes and rising divorce rates

3

Applies to a more heterogeneous group of consumers

4

Babies born between 1946-1964; wanted for products related to aging populations

5

Babies born between 1977-1997; children growing up in computer-dense environment

6

The money left after basic living expenses have been paid is called

7

Changes in households, the economy, politics and workplace or changes in personal attitudes

8

An increase in cost is called

9

Applies to a fairly homogeneous group of consumers

Marketing Concepts Vol. 2