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UCLA Comm 10 Week 6 Flashcards | StudBud
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UCLA Comm 10 Week 6
UCLA Comm 10 Week 6
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Jones Chapters 1-3. Word doc reading on newspapers. Prof. Suman Lecture 10.
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
During WWII, propaganda films were made to tell Americans to pay their taxes. This shows the ___ effect of those films.
Latent medium
Manifest medium
Manifest content
Latent content
2
This comic discusses the ___ societal function of mass media
Status conferral
Servicing the economy
Narcotizing
B & C
3
Early American newspapers were...
owned directly by the government
often the mouthpiece of a political party
often the mouthpiece of a religious organization
subsidized by taxpayers
4
During the 50s, many social guidance films teaching basic etiquette were made. What societal function did they serve?
Guide to behavior
B & C
Servicing the political system
Passing on/enforcing norms, values, traditions
5
Local television news is an example of
Tabloid journalism
Entertainment
Advocacy journalism
Traditional journalism
6
Despite threats from radio and TV, newspapers remained relevant in the 20th century by...
publishing a wider variety of content
becoming more sensational to keep high readership
publishing higher quality news
A & B
7
Why was there such a long gap between the invention of the printing press and the wider distribution of newspapers?
Monarchs often prevented publication
The Church had broad censorship powers
Slow technological progress
Low literacy rates
8
Which individual function of mass media has somewhat receded in importance in recent years?
Guide to understanding
Substitution of social interaction
Ritualizing our lives
Guide to behavior
9
Americans spend the most time each day consuming media from
Books
Television
The Internet
Radio
10
Tabloid journalism's primary aim is
Accuracy
Balance
Maximizing audience size
Profit
11
Parasocial relationships are one-way relationships viewers develop w/celebs thru mass media. It satisfies what function?
Facilitating social interaction
Guiding our behavior
Professional tools
Substituting social interaction
12
What is the significance of Times v Sullivan?
Journalists must testify and reveal identities of anonymous sources
Speaking the truth is an adequate defense against accusations of libel
Printing mistakingly inaccurate but potentially libelous info is protected
No prior restraint: gov't can't prevent publications
13
What is the significance of Brandenburg v Ohio?
A & C
Hate speech that will likely instigate immediate violence is protected
Hate speech that's unlikely to instigate immediate violence isn't protected
Hate speech that isn't likely to instigate immediate violence is protected
14
What section of the newspaper is NOT part of the iron core?
Economics
Science
Politics
Culture
15
What kind of reporting is least harmed by the digital changes newspapers are confronting?
Following up
Investigative
Bearing witness
Explanatory
