What is greenwashing?

A marketing tactic used by brands to mislead customers.

What is an example of a contradiction made by companies?

Supporting renewable energy while investing in fossil fuels., Claiming to be eco-friendly while using harmful materials.

What is a common claim made by companies that may indicate greenwashing?

'100% natural' without further explanation.

What is one common element used in greenwashing advertisements?

Ecological imagery like butterflies and blue skies.

What does it mean if a product is labeled as 'cruelty-free'?

It means the product was not tested on animals.

What is one action consumers can take if they consider themselves 'conscious consumers'?

Research brands and their claims before purchasing.

Why do brands engage in greenwashing?

To appeal to consumers' environmental concerns without making real changes.

What is the main goal of greenwashing for companies?

To maintain or increase sales by appearing eco-friendly.

What is a key characteristic of genuine eco-friendly brands?

They provide clear and honest information about their practices.

What does the phrase 'don't take them at face value' imply?

Question the authenticity of claims made by companies.

What should consumers look for to avoid being misled by greenwashing?

Genuine certifications and detailed information.

What is the main concern about Fiji Water?

It uses plastic bottles that take 450 years to break down.

What is a consequence of greenwashing for consumers?

They may unknowingly support unethical brands.

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Greenwashing

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Questions 20

Answers

1
What is greenwashing?
A method to recycle plastic effectively.
A marketing tactic used by brands to mislead customers.
A strategy to promote eco-friendly products only.
A way to reduce carbon emissions.
2
What is an example of a contradiction made by companies?
Supporting renewable energy while investing in fossil fuels.
Promoting recycling while reducing waste.
Offering organic products while sourcing locally.
Claiming to be eco-friendly while using harmful materials.
3
What is the English translation of 'une aquarelle'?
a watercolor
a diagram
a sketch
an oil painting
4
What is a common claim made by companies that may indicate greenwashing?
'Certified organic by USDA.'
'Made from recycled materials.'
'Eco-friendly packaging.'
'100% natural' without further explanation.
5
What is one common element used in greenwashing advertisements?
Images of industrial factories.
Pictures of plastic waste.
Ecological imagery like butterflies and blue skies.
Dark colors and urban settings.
6
What does it mean if a product is labeled as 'cruelty-free'?
It indicates the product is made from recycled materials.
It means the product was not tested on animals.
It guarantees the product is eco-friendly.
It ensures the product is vegan.
7
What is one action consumers can take if they consider themselves 'conscious consumers'?
Only buy products that are on sale.
Follow trends without questioning.
Trust all advertisements.
Research brands and their claims before purchasing.
8
Which company is known for using greenwashing tactics in its marketing?
Timberland
Fiji
Samsung
Tesla
9
Why do brands engage in greenwashing?
To genuinely improve their environmental impact.
To reduce production costs.
To appeal to consumers' environmental concerns without making real changes.
To comply with strict environmental regulations.
10
What is the main goal of greenwashing for companies?
To reduce production costs.
To genuinely improve their environmental impact.
To educate consumers about sustainability.
To maintain or increase sales by appearing eco-friendly.
11
What is a key characteristic of genuine eco-friendly brands?
They use flashy marketing techniques.
They avoid any mention of sustainability.
They provide clear and honest information about their practices.
They focus solely on profit maximization.
12
What does the phrase 'don't take them at face value' imply?
Accept all claims without skepticism.
Ignore all marketing messages.
Trust only the most popular brands.
Question the authenticity of claims made by companies.
13
What should consumers look for to avoid being misled by greenwashing?
Low prices.
Attractive packaging and bright colors.
Genuine certifications and detailed information.
Celebrity endorsements.
14
What modal verb expresses a strong obligation?
Could
Might
Must
Should
15
What is the past form of 'shall'?
Must
Will
Should
Could
16
What is the main concern about Fiji Water?
It is not available in many countries.
It is only sold in supermarkets.
It is too expensive for consumers.
It uses plastic bottles that take 450 years to break down.
17
What is a consequence of greenwashing for consumers?
They will always find truly eco-friendly products.
They will save money on sustainable products.
They will become more informed about environmental issues.
They may unknowingly support unethical brands.
18
What percentage of Fijians reportedly do not have access to safe and clean water?
54%
45%
15%
47%
19
Which of the following is a recommendation for saving the planet?
Increase energy consumption.
Reduce, reuse, recycle.
Use more plastic products.
Ignore environmental issues.
20
What is the English term for 'une publicité'?
an ad
a poster
a painting
a photo

Greenwashing Flashcards | StudBud