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marketing
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Questions
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Answers
1
What is a consumer
a person or organization that buys goods from a store or business
good or service
Market Revolution
person who uses goods or services for personal use
2
What is Marketing Concept
customer service
satisfying customers' needs
making profit
Means satisfying customers wants and needs while making profit
3
What is Place Utility
having a product where customers can buy it
involves communication with the consumer
changing raw materials or putting parts together to make them more useful
havng a product avaible at a certain time of year or a time of day
4
Economic Benefits of Marketing
New and Improved Products
Economic Utilities
Lower Prices
Higher prices
5
What is promotion
any form of communication a business uses about its products
location and methods used to make the product
products or services
communicating black friday deals
6
What is Marketing Planning?
developing and improving products
deciding how much to charge
understanding the concepts and strategies used to target audiences
Information customers obtained through market research
7
What is disposable income
taxes
money left over after paying for basic living necessities
travelling
money left after taking out taxes. People who sell necessities.
8
Which of these is not apart of the Customer Profile
occupation
age
income
amount of siblings
9
Market segmentation is
age
where they live
a way of analyzing a market by specific characteristics
customer profile
10
What are Economic Utilties
making profit
bills
attributes of a product or service that satisfy consumer wants and needs
being useful
11
What is CRM mean
Communication Relation Management
Cake Ranch Mayo
Customer Relationship Marketing
Customer Relationship Management
12
What is a target market?
Group that is identified for a specific marketing program
a test
a store
a population
13
What is an example of geographics
lifestyle
income
location
ethnicity
14
What is a customer
a person who buys goods or services from a store or business
a human
someone who works at a company
person who uses goods or services for personal use
15
What is a Market share
marketing to customers
Stock market share
is a company's percentage of the total sales volume generated by a market
Social media marketing
16
What are the five economic utilities
place, time, family, friends, and dogs
form, place, time, customers, and communication
form, place, time, possession, and information
form, place, time, statistics, and information
17
What is discretionary income
products can be for men or women
money left over after paying for basic living necessities luxury products
money left taking out taxes
people who sell necessities
18
Define demographics
hobbies
temperature
personal characteristics
location
19
What is psychographics
personal characteristics
lifestyles
location
studies of consumers based social and psychological characteristics
20
What are the four p's
product, place, price, and promotion
park, product, price, and place
place, product, price, and pitches
place, psychographics, price, and promotion
