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Persuasive Techniques Flashcards | StudBud
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Persuasive Techniques
Persuasive Techniques
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1
What is the testimonial technique?
When a celebrity or regular person acts as a spokesperson
Something new or fancy
Transfers a feeling
When you are in court or in church and you must testify
2
What is this technique?
Transfer
Bandwagon
Facts and Figures
Testimonial
3
What technique is pictured below?
Avant Garde
Testimonial
Bandwagon
Transfer
4
What is the avant-garde technique?
When a celebrity is trying to sell you something
When something is new, exclusive, or limited edition
Everyone else is doing it
A French term for a defensive football scheme
5
What is this technique?
Bandwagon
Avant-Garde
Testimonial
Facts and figures
6
What persuasive technique is this?
Testimonial
Facts and figures
Avant-Garde
Bandwagon
7
What is the transfer technique?
A coupon used to board a 2nd bus
It's fancy
When a feeling is transferred from an ad to the consumer
When a student moves from one school to another
8
What is the facts and figures technique?
It's fancy
Everyone else is doing it
Numbers or statements showing a product is better than other
Kim Kardashian, Iggy Azalea
9
What is the bandwagon technique?
Everyone else has this product so you should too
When numbers are used to convince people to by something
When a band plays their music on a wagon
The product is exclusive and you are supercool for having it
10
What technique is shown below?
Testimonial
Avant-Garde
Facts and Figures
Transfer