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Public Relations
Public Relations
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Test your understanding of the Public Relations.
Flashcards
39 cards
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Practice quiz
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Questions
39
Answers
1
Public relations managers can work in which area of the business/organization?
Operations
All of the above
Sales and marketing
Strategic communication
2
Employees, citizens and media are referred to as
Markets
Publics
Audiences
Stakeholders
3
influencer relations is part of public relations.
False
True
4
Competitors are also considered as publics in PR.
False
True
5
Radio, television and online newspapers are referred to as
Social media
News services
Audiences
Media
6
In the 58th Anvil Awards, the Grand Anvil was awarded to which company?
PLDT Smart
San Miguel Corporation
Universal Robina Corporation
Globe
7
Which is NOT a category in the PRSP Anvil Awards?
Tools
None of the Above
Program
Personalities
8
Publicity, events and speeches are all forms of
PR indicators
PR tactics
PR publics
PR objectives
9
PR is similar to advertising in terms of goals?
False
True
10
According to the "Relevance Report", Flexible working options are a key to alleviating...
Poverty
Gender inequality
Competition
Salary gap
11
How an organization is perceived by the world and it's customers/publics is called
Advertising
Image
Complex
Reputation
12
In the "Relevance Report of USC", what were the main themes or topics discussed?
All of the Above
Mental Health
One Planet
Community
13
PR can help an organization by...
selling products.
developing a new service.
promoting a positive image.
None of the above
14
Which is NOT part of Grunig's Models of PR?
Public Information
Publicity
Promotion
Two-way Symmetrical Model
15
The "PR in the Age of Influence" was made by?
Meltwater
International Public Relations Association
Hootsuite
Isentia
16
To analyze the situation facing the organization and to accurately define the problem or opportunity.
Evaluate
Act
Communicate
Research
17
Public Relations can be
Focus on goodwill
Planned
Unplanned
All of the above
18
A series of public relations activities to achieve a specific objective is referred to as a
PR campaign
PR activities
PR strategy
PR plan
19
Which is NOT a Theory of Relationships?
Social Exchange
Situational
Systems
Conflict
20
Studies (Relevance report) have shown that people trust advertising more than a brand's social media channel.
True
False
21
Which is NOT an Anvil Awards Category?
Platinum Anvil
Bronze Anvil
Gold Anvil
Silver Anvil
22
Which is NOT a traditional core skill of a PR practitioner?
Develop or pitch stories that will be of interest to media.
A deep inderstanding of the media landscape and news agenda.
Writing an advertorial.
Build and maintain relationships with media.
23
Edward Bernay's believed that public opinion can be...
Manufactured
Manipulated
Managed
Disputed
24
The practice of piggybacking a story or piece of content onto a trending news topic.
Viral marketing
Content marketing
News-jacking
Shared publicity
25
To inform the media of an event, PR managers send
Invitation
Tokens
Media/Press Release
Art card
26
Tools and tasks that contribute to reaching the objectives.
Evaluation
Research
Communication
Action
27
One difference between Marketing and PR is...
PR sells products and marketing sells an organization.
Marketing gains publicity; PR targets customers.
PR focuses on the whole organization; marketing focuses on customers.
Marketing builds reputations, PR promotes image.
28
A stakeholder is just another type of public.
False
True
29
Also known as Republic Act 10173.
Data Privacy Act
Cybercrime Act
Consumer Rights Act
E-Commerce Act
30
Publicity refers to
Free news stories
Free events
Free products
Free advertising
31
This includes having an overall goal, measurable objectives, clearly identified publics, targeted strategies, & effect.
Evaluation
Communication
Research
Action
32
How many are the Page Principles?
7
10
9
8
33
In the 58th Anvil Awards, who won as "Agency of the Year"?
PRO Solutions
360.
COMMSENSE
Ardent Communications
34
Before starting any PR campaign, one must
Craft PR campaign objectives
Identify the publics concerned
Evaluate the results
Implement the campaign
35
Measure whether you were successful in meeting the goals.
Evaluation
Communication
Research
Action
36
A positive image can help an organization...
Avoid being taxed
Gain credibility
Decrease market share
Increase sales
37
David was called by a news reporter to comment on a recent hostage taking incident at their mall. This is...
Planned communications
Crisis communication
Bad luck
Urgent communications
38
Publics refer to
Internal and external stakeholders
Community
Government
Media
39
In what year was the Public Relations Society of the Philippines established?
1956
1957
1959
1958
