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History of marketing- a test of knowledge Flashcards | StudBud
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History of marketing- a test of knowledge
History of marketing- a test of knowledge
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StudBud Administration
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An attempt to understand the history of marketing
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Newspaper and magazine advertising emerged in the 16th century in?
Australia
Europe
USA
China
2
In the stages of development of marketing, the period of discovery was between?
1920 to 1930
1910 to 1920
1900 to 1910
1800 to 1810
3
The American Marketing Association was formed in the year?
1940
1911
1945
1937
4
Chartered Institute of Marketing (CIM) was formed in the year?
1914
1911
1937
1910
5
The term marketing was named in which of the stages of development of marketing?
Period of discovery
Period of socialisation
Period of conceptualisation
Period of Integration
6
Most of the concepts in Marketing were developed from the field of?
Religion
Philosophy
Accounting
Economics
7
Coppers and bronze plates were used to print posters as means of advertising in China.
True
False
8
The first university business programme was offered in which country?
USA
Britain
China
France
9
The term marketing emerged in the?
17th
18th century
16th
19th
10
The first advertising agency was formed in the year?
1790
1786
1785
1850
