(ADV) CH 1 WHAT IS ADVERTISING

Which category of commercial teaches you about the products features and benefits

What career handles positive and negative issues a company may face and creates the press or news release

Promotion that targets a defined area, such as several counties or neighboring states in a section of the country.

What ad agency focuses on the use of mobile devices , the internet, and kiosks

what ad company organizes contest, sweepstakes, special displays, and coupon campaigns

An agency that relies on sending out direct information to individual like emails, flyers, and postcards

An agency specifically focuses on online brand promotion, also called a digital agency

A paid form of non personal communication intended to inform , persuade, and remind

what advertising focus is about contributing to the the good of the community and society

An agency that uses media to creates a favorable public image using things such as press or news releases

The type of advertising that tell consumers the weakness of another product compared to theirs

The agency that focuses on creative concepts, copywriting, and artistic services for clients

a smaller agency that provides customized unique services that focuses on the client's industry and niche

The agency that create catalogs, circulars ad, junk mail and telemarketing campaigns

The advertising job responsible for writing the text (words) within the ad or the commercial

The agency designed to handle all advertising and marketing requirements for a company

The job responsible for exploring media options to determine the best way to deliver the message at low costs

Promotion that reaches all geographic areas of a single nation

Companies that have their own marketing department that prepares all their advertising.

The blend of promotion a business may use to promote their business.

Advertising that focuses on the company and good things they are doing and not the individual products

The type of advertising that focuses on green marketing or conserving resources is

The type of advertising that focuses on enhancing the company’s reputation or building goodwill

Definition: The various ways in which you communicate information to your customers.

Advertising that is used worldwide with only minor changes to the company message