EOPA Review #1

Question 1

What type of promotion is used by Coca Cola when they air Christmas commercials with the Coca Cola Polar Bear and Santa

Accepted Answer

Institutional Promotions

Question 2

When inventory is lost, stole, damages/difference between inventory on record & the actual amount of inventory on hand

Accepted Answer

Shrinkage

Question 3

The most important goal of publicity is to do which of the following for a company

Accepted Answer

Increase image of a firm

Question 4

This type of inventory control system continuously tracks inventory.

Accepted Answer

Perpetual

Question 5

Informing, reminding or persuading customers about a product

Accepted Answer

Promotions

Question 6

developing floor plans and three-dimensional displays in order to maximize sales.

Accepted Answer

Visual Merchandising

Question 7

asymmetrical balance within display

Accepted Answer

Informal

Question 8

a management strategy that has a company receive goods as close as possible to when they are actually needed

Accepted Answer

Just In Time

Question 9

Measurement of "useful-ness"/value that a consumer obtains from any good or service

Accepted Answer

Utility

Question 10

Personally communicating with thecustomer in order to help them purchase aproduct.

Accepted Answer

Selling

Question 11

developing, promoting, pricing, and distributing products to satisfy customer needs and wants.

Accepted Answer

Marketing

Question 12

Promotion, Ads, Social Media. Any communication about a product is ______________ utility

Accepted Answer

Information

Question 13

The process of planning, improving,and/or adding to a firm's product line.

Accepted Answer

Product/Service Management

Question 14

Cash, Check, Credit Card, Apple Pay, Venmo are _________ utility.

Accepted Answer

Possession

Question 15

way viewers eye moves when looking at display

Accepted Answer

Direction

Questions 15