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The Big Issue - Industry & Audience Media A Level Flashcards | StudBud
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The Big Issue - Industry & Audience Media A Level
The Big Issue - Industry & Audience Media A Level
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The Big Issue - Media A Level Industry & Audience
Flashcards
37 cards
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Practice quiz
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Host live
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Questions
37
Answers
1
Who are the target audience for The Big Issue?
Cultured - visit art galleries, liberal & organic lifestyle
Most likely read Daily Mirror or Guardian newspaper
Socially aware professionals with links to commuter aspect
25-45, ABC1 reformers & succeeders
2
What does ‘prevention’ mean in the manifesto?
Big Issue Invest - invested £30m & benefited 1.8m people
The Big Issue Invest funds government poverty campaigns
3
Where does the money from digital sales go towards?
Produces new improved content & quality of the paper
Supports vendors as a social enterprise organisation
4
What does ‘trade not aid’ mean in the manifesto?
The vendors don’t like donations as they feel dehumanised
Vendors are working & the public are customers - take a copy
5
How is The Big Issue Foundation funded?
All of the above
Donations, Sponsorships, Grant-making trusts
Vendor day experiences
Fundraising events e.g. The Big London Night Walk
6
Who digitally distributes The Big Issue Online?
Zinnio
Zimio
Zinia
Zinio
7
Zinio has a global reach of how many titles & readers?
5000 + titles & 12 million readers
6000 + titles & 10 million readers
8
What is the circulation of The Big Issue?
105,000
64,000
83,000
70,000
9
How can The Big Issue be seen as ‘not-for-profit in its advertisements?
Entertainment reflects brand identity e.g. I Daniel Blake
Ads - Charity or Public information not High-street brands
All of the above
‘Turn2us’ - fighting UK poverty charity & ethical duvets
10
When was The Big Issue established?
1916
1991
1965
1945
11
“The Big Issue is the worlds most circulated street paper”
True
False
12
What does ‘poverty is discriminate’ mean in the manifesto?
Black people are more likely to fall into poverty
Anyone in poverty gets an opportunity to earn legit income
13
What is the preferred reading of the ‘No soggy bottoms here!’ article?
Positive work of Rise Bakery - 13 bakers & 7 in training
20 men baking will not solved homelessness
“Like doing it for a mate” close relationship vendor & TBI
Intertextual reference GBBO - cultured audience understand
14
How are reformers & succeeders targeted?
Positivity of helping vendor = pleasure in reading magazine
All of the above
Entertainment reflects brand identity & ethos of the paper
Identifying with role models & ideologies e.g. moving on
15
Who publishes The Big Issue?
Dennis Publishing owned by The Heart of England Charity
Felix Publishing owned by The Heart of England Charity
16
What is the preferred reading of the 25th anniversary front cover?
Taking responsibility away from the Government
Vendors next to celebrity names = inclusivity & equality
The Big Issue are a driving force in solving homelessness
Root cause of homelessness hasn’t been resolved
17
What is the readership of The Big Issue?
401,000
403,000
404,000
402,000
18
How many points does The Big Issue Manifesto cover?
5
3
4
6
19
The Big Issue is globally published & tailored to each country e.g....
Kenya
Japan
Australia
South Africa
20
Which are facts about John Bird?
He’s slept rough on the streets & been to prison
All of the above
1985 he was awarded an MBE for services to the homeless
2015 he was made a life peer at the House of Lords
21
What is the negotiated reading for the ‘No soggy bottoms here!’ article?
Acknowledge Rise Bakery impact but not solving root cause
Self-congratulatory puff piece ignoring causes of poverty
Only benefited tiny amount of homeless - 20
“A charity tackling the root cause of homelessness”
22
Over the past 10 years how many positive outcomes for vendors achieved?
30,000
40,000
50,000
60,000
23
What does ‘A hand up not a hand out’ mean in the manifesto?
Vendors are given the mags for free & keep £1.25 profit
Vendors buy The Big Issue for £1.25 & sell it for £2.50
24
What does the 1995 Big Issue Foundation (charity) do?
Helps vendors tackle social & financial exclusion
Provide vendors with a new ethical wardrobe
Boost vendor self esteem & reclaim citizenship
Give vendors free accommodation & living resources
25
Who founded The Big Issue?
John Bird & Gordon Roddick
Rodrick Gordons & Joe Bird
26
What is the oppositional reading for the 25th anniversary front cover?
Featuring ‘Theresa May’ - homelessness is beyond politics
Effort better devoted to pressuring government for change
Taking responsibility away from the government
The Big issue have made 40,000 positive impacts to vendors
27
What does the 1994 International Network of Street Papers do?
Develops The Big Issue
Gives out free newspapers globally to educate the homeless
Produces 120 papers in 40 countries
Supports & develops street paper projects globally
28
What is the negotiated reading of the 25th anniversary front cover?
Celebrating with all social, political & cultural arenas
Currently 300,000 people still sleeping rough in Britain
Effort better devoted to pressuring government for change
Acknowledge achievements however homelessness has increased
29
Which are facts associated with Gordon Roddick?
He adopts dogs from homeless shelters
He was made a life peer at The House of Commons
The Body shop donated £25,000 to start up The Big Issue
His wife was the founder of the Body Shop
30
How many UK vendors are there?
2500 - 80% male & 20% female
2000 - 90% male & 10% female
31
The Big Issue is not for profit which is reflected in their brand through...
Managing The International Network of Street Papers
The Big Issue Foundation
The Big Issue Invest
The Big Issue Shop
32
What does the 2016 Big Issue Shop do?
Social echo- Production & Trade are eco friendly
Magazines not sold are recycled into new products
Social trading platform - sales go towards disadvantaged
The vendors make products & sell them to earn extra profit
33
What does ‘the right to citizenship’ mean in the manifesto?
Big Issue Foundation tackles social & financial exclusion
The Big Issue helps immigrants across the border
34
What does the 2005 Big Issue Invest do?
Invested £30 million across 300 social enterprises
Finance the growth of UK social enterprises & charities
Invests profits from magazines into new magazine content
Supports WWF
35
How many people has The Big Issue Invest benefitted?
2.8 million people & created 4000 jobs
1.8 million people & created 3200 jobs
36
What is the oppositional reading for the “No soggy bottoms here!’’ article
“A charity tackling the root cause of homelessness”
Self congratulatory puff pierce trivialising homelessness
Ignores reasons vendors become homeless & complications
“Everyone thought of it like doing it for a mate”
37
How are the ABC1 educated audience targeted?
All of the above
Intertextual pleasures - culture figures e.g. Grayson Perry
Feels independent by alternative approach & lack of ads
Info on current issues = educated people feel well rounded
