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Persuasion Flashcards | StudBud

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Persuasion

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Questions 11

Answers

1
Using Taylor Swift in a Coca-Cola ad is an example of which persuasive technique?
LOGOS
CLAIM
PATHOS
ETHOS
2
It is important to understand both sides of an argument because...
it can help to strengthen my own argument
I can manipulate people that way
It doesn't help to understand both sides
It can weaken my argument
3
A target audience is...
statistics, examples, and quotes
a group of people who get angry at commercials
people not expected to buy a product
the group of people toward which an argument is directed
4
Using ETHOS in persuasion
is a waste of my time
uses a credible person, organization, or celebrity
uses lots of facts and statistics
uses emotional appeals
5
COUNTERARGUMENT is
never admitting that there's another side to your topic
using emotional appeals to convince
trying to convince through manipulation of information
predicting what the "other side" will say and refuting it
6
PATHOS as a persuasive technique uses
expert opinions
lots of data and statistics
emotional appeal
logical appeal
7
What is the PURPOSE of persuasive writing, ads, or speeches?
to lull the reader to sleep
to entertain
to inform
to convince
8
LOGOS as a persuasive technique
uses credible people or celebrities
uses logic and reasoning, statistics and data
just makes me angry
uses emotional appeals
9
Persuasion as a genre of reading and writing serves what purpose -
allows writers a way to convince others of their position
encourages people to fight with one another
gives factual information only
allows writers a way to entertains
10
Including lots of numbers and researched data to back up my claim is using which technique?
COUNTER ATTACK
PATHOS
ETHOS
LOGOS
11
A sad, lonely puppy is shivering in the cold. Which appeal technique is being used?
PATHOS
ETHOS
TARGET AUDIENCE
LOGOS