S&E Marketing Chapter 1

Question 1

To research the demographic of a fan base of a particular sport is assoc. to what core standard

Accepted Answer

Marketing-Information Management

Question 2

Describes how a business blends the four marketing elements of the 4 P's

Accepted Answer

Marketing Mix

Question 3

Designing, developing, maintaining and improving products to meet the needs of customers

Accepted Answer

Product/Service Management

Question 4

Which of the following statements is NOT true?

Accepted Answer

The first televised sports spectacular was a baseball game

Question 5

The pricing of commercial time slots is greatly affected by

Accepted Answer

Ratings

Question 6

Common characteristics such as age, gender, income level, education are called

Accepted Answer

Demographics

Question 7

Influencing how people choose to spend their time and money on entertainment is the purpose of

Accepted Answer

Entertainment Marketing

Question 8

The amount of money individuals have to spend after paying for the necessities

Accepted Answer

Discretionary income

Question 9

Gross impression can

Accepted Answer

All of the above

Question 10

The advent of this greatly changed how marketing concepts are delivered

Accepted Answer

Technology

Question 11

Determining the best way to get a company's products or services to its customers is called

Accepted Answer

Distribution/Place

Question 12

Using advertising and other forms of communication to distribute info about a product is called

Accepted Answer

Promotion

Question 13

Requires a company to budget for its own marketing activities.

Accepted Answer

Financing

Question 14

Which of the standards of marketing involves collecting and using data for future decisions?

Accepted Answer

Marketing-Information Management

Question 15

The BEST example of entertainment marketing is

Accepted Answer

Disney

Question 16

Which of the following can be considered entertainment?

Accepted Answer

Both A and C

Question 17

Which of the following is NOT part of the marketing mix?

Accepted Answer

Selling

Question 18

The number of times per advertisement, game or show that a product is associated to

Accepted Answer

Gross Impression

Question 19

Whatever people are willing to spend their money and spare time viewing rather than participate

Accepted Answer

All of these

Question 20

Any direct and personal communication with the customers to assess and satisfy needs and wants.

Accepted Answer

Selling

Questions 20