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COMM 1000 Final Exam Review
COMM 1000 Final Exam Review
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1
The measles outbreak in 2019 saw a significant increase in cases due to:
Global warming
A mutation in the measles virus
A decline in vaccination rates following controversial research
Improved diagnostic methods
2
All of the following are ways to improve doctor communication
except:
Show interest
Give appropriate gifts
Make patients comfortable
Don’t interrupt or solicit questions
3
Which of the following is
not
considered social media?
Social network sites
Media sites
Blogs
Billboards
4
__ states that people’s acceptance of real-life violence grows as they see more violence reflected in the media
Cultivation theory
Social penetration theory
Third person effect
Desensitization theory
5
__ states that need for information, personal identity, and social integration are all motivations to use certain media
Uses and Gratifications theory
Cultivation theory
Agenda-setting theory
Agenda-setting theory
6
Which of the following is not one of the 4 phases of health campaigns?
Planning and Strategy Development
Addressing Effectiveness and Making Refinements
Implementing the Program
Budgeting
7
Which of the following is
not
a best practice in media awareness?
Believe all things you see on the internet
Separate the message from the messenger
Recognize the message form
Consider the source
8
What is one of the main challenges of science communication today?
Generating public interest in science
Finding sufficient funding for scientific research
Combating anti-science sentiment in modern culture
Developing new scientific methods
9
Which of the following is not a goal for improving health literacy?
Increased health education
More effective public health campaigns
Better doctor- patient interactions
Increased nonprofit health organizations
10
Framing in media communication can influence public perception by highlighting certain aspects of a story.
False
True
11
One thing you should do when trying to build an online personal brand is:
Describe yourself accurately
Share opinions you can stand behind
Both
12
Based on the American Association of Orthopedic Surgeons, 21% of patients have satisfactory doctor-patient interactions.
False
True
13
_______ is the practice of people marketing themselves and their careers as brands.
Personal branding
Social media
Endorsement
Posting
14
In adopter categories ___ typically need to see evidence that the innovation works before they are willing to adopt it.
Early Majority
Late Majority
Innovators
Early Adopters
15
Who is responsible for the mass production of printed materials?
Johannes Gutenberg
Thomas Edison
Alexander Graham Bell
John Gottman
16
Who invented the phonograph (lead to the invention of the radio)?
Johannes Gutenberg
Thomas Edison
John Gottman
Alexander Graham Bell
17
Which is not one of the four roles that can take place during family conflict?
Initiator
Distracter
Blamer
Computer
18
The five stages of the innovation adoption process are: Knowledge, Persuasion, Decision, ___, Confirmation
Purchase
Adoption
Trial
Implementation
19
A boss giving directions to workers is an example of _____ communication.
Upward
Abstract
Downward
Horizontal
20
What kind of advertising consists of media messages designed to influence people’s political decisions?
Persuasive communication
Political advertising
Rhetoric
Propaganda
21
How does science media literacy suggest you approach sensationalized stories?
By avoiding clicking on them and asking questions instead
By sharing them to raise awareness
By consulting only social media for facts
By fully believing their content without verification
22
___ are coordinated media messages that encourage audiences to take specific steps to protect physical/mental health
Health campaigns
Flyers
Political campaigns
Public Service Announcement
23
Which of the following is NOT listed as a goal of Science Communication?
Educate the public
Increase investment in technology companies
Inform decision making
Generate support for scientific inquiry
24
The advertising strategy of featuring brands in the storyline of a movie, television show, book, or even comic strip:
Propaganda
Brand soliciting
Political advertising
Product placement
25
Which of the following theories states that television encourages a distorted view of the world among heavy viewers?
Entertainment theory
Media effects
Cultivation theory
Interaction effects
26
Email is low on the social presence continuum, while face-to-face communication is high.
False
True
27
Attitudes are unlearned predisposition to respond favorably or unfavorably toward some attitude object.
True
False
28
____ is the discrepancy between an individualsʼ intentions to protect their privacy and how they actually behave online.
The Privacy Paradox
Algorithm
Echo Chamber
29
The most common deficiency with patients is:
Low attendance at doctors appointments
Failure to provide an empathetic response
Poor mental health
Low blood sugar
30
___ is a type of social engineering attack often used to steal user data like login credentials and credit card numbers.
Catfishing
Cyberbullying
Phishing
Spoofing
31
A collection of various channels of communication is called ____.
Media
Pathogens
Routes
Pathways
32
The main goal of STEM fields is to make discoveries for the greater good to enhance our lives and preserve our planet.
True
False
33
___ maintains that 3 core components (attitude, subjective norms, and perceived behavioral control) shape behavior.
Theory of planned behavior
Social penetration theory
Human behavior theory
Health belief model
34
In the
media augmentation approach
, CMC is seen as lacking message cues, which lowers the quality of communication.
False
True
35
Communication research has proven that media only affects active audiences.
False
True
36
____ is an assessment of your competence in evaluating media messages and their effects.
Media literacy
Media learning
Media knowledge
Media competence
37
Which aspect is crucial in informing decision-making through science communication?
Political affiliations of scientists
Delivery of scientific information to the public
The use of scientific jargon in public speeches
Celebrity endorsements of scientific findings
38
Which of the following terms describes the increasing interconnection of media content and communication technology?
Media connection
Media convergence
Media integration
Artificial intelligence
39
______ are the influences media have on people’s everyday lives.
Interaction effects
Moderate effects
Mediating effects
Media effects
40
Mechanisms for sharing and distributing plain language materials among health professionals include:
All of the above
Develop more partnerships to facilitate spread of knowledge
Everything needs to be readable and understandable!
Should be scientifically-accurate and culturally-appropriate
41
Rich Media are more capable of promoting learning in a given period of time than Lean Media.
True
False
42
What role do norms of reciprocity play in interpersonal communication?
They discourage mutual exchange.
They promote balanced give-and-take.
They have no impact on interpersonal interactions.
They encourage one-sided interactions.
43
Groups of like-minded people who socialize together and convince themselves they're right and everyone else is wrong:
Groupthinkers
Interpersonal groups
Echo chambers
44
Which of the following acts as a means of evaluating a film’s suitability for various audiences?
Rotten tomatoes
Motion picture rating system
Motion picture production code
The academy
45
What are the types of audiences that are considered in research about mass media?
Active audience
None of the above
Passive audience
Both A & B
46
The "GMO-Free" label is an example of media framing that suggests all GMOs are dangerous.
False
True
47
___ states that the media tells people what to think about by determining what they watch, read, and hear?
Theory of media
Cultivation theory
Politeness theory
Agenda setting theory
48
What does the "Trolley Problem" exemplify?
Ethical thinking in hypothetical scenarios
Challenges in climate change communication
The impact of science on public policy
Ethical dilemmas in scientific research
49
One factor that influences adoption of an innovation is financial and intellectual ability.
True
False
50
Which of the following is
not
a goal in entertainment education?
Have relatable characters
Engage the intended audience
Encourage bad behavior
Change specific knowledge and attitudes
51
Fear appeals work really well in health campaigns.
False
True