What is the definition of advertising

Making people aware a product exists

Methods of communicating messages to the market

Internet advertising campaign passed on by social media

What is the definition of promotion?

To inform, persuade and remind a target market about its products.

An advantage of Sales Promotion is that....

Effective at achieving a quick boost to sales

The term marketing refers to

Advertising, Sales Promotion, Publicity and Public Relational activities

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marketing 1 dec

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Questions 18

Answers

1
What is the definition of advertising
Getting a celebrity to promote a product
Making people aware a product exists
Talking to people in the street
Telling a friend about a game you played
2
the marketing mix consists of
product, promotion
product,price,place,promotion
price,place
place,promotion
3
What is the oldest form of marketing?
Social media
Word of mouth
Digital billboard
Newspaper
4
What is promotion?
Methods of communicating messages to the market
Digital marketing
Adverstising
Publicity
5
Examples of promotion.
Places
Dogs
Websites
People
6
A disadvantage of advertising is.....................
Impersonal
Control of message being promoted
Can be used to build brand loyalty
Wide coverage
7
Which is not a form of sales promotion?
Trade shows
Incentives
Premium
specialty media
8
ALL OF THESE ARE UNDER PROMOTION MIX, EXCEPT ?
DIRECT MARKETING
ADVERTISING
CUSTOMER PRODUCT
PERSONAL SELLING
9
Viral Marketing is
crashing out websites to get famous
Big budget billboard, magazine & TV advertising
Internet advertising campaign passed on by social media
Films referencing other films in their advertising
10
What is the definition of promotion?
To give customers refunds on products they do not like.
To use pricing strategies in order to obtain customer loyalty.
To inform, persuade and remind a target market about its products.
To influence customers through a person.
11
What type of advertising is this?
Product Placement
Print
Online
Outdoor
12
Why should a marketing campaign have clear goals.
Its helps your social policy
Goals make you different to your competition
So you can use all digital tools
Goals help you track success
13
Public relations are
conditioning customers to expect quality products from comp.
Reinforcing the company's good reputation
increasing sales and receptivity of consumers
all of the above
14
Promotion is NOT designed to do what?
Persuade
Inform
Influence
Force
15
The marketing mix can also be called
customer base
the target market
marketing plan
the 4 P's or 7Ps
16
Which of the following is true about a Marketing Campaign?
It is planned with a purpose
It helps achieve the long-term goal of business
All of the above
It has a number of marketing activities
17
An advantage of Sales Promotion is that....
Customers may come to expect promotions
Sales effect may only be short-term
Effective at achieving a quick boost to sales
May damage brand image
18
The term marketing refers to
Sales Planning, Strategy and Implementation
New Product needs ideas, Developments concepts and improvement
Advertising, Sales Promotion, Publicity and Public Relational activities
A philosophy that studies customer value

marketing 1 dec Flashcards | StudBud