What are the best entry points into media companies?

Marketing cloud's personalized journeys & audience segmentation

What’s the best time to bring BVS into your deal

Early in process to help determine all key financial levers for value case

How do customers deepen relationships with their customers?

Using the capabilities of Maximizing Audience Engagement play

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CMT Media Mania

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Questions 19

Answers

1
What are the best entry points into media companies?
Chatter & Work.com
Salesforce IOT & Salesforce OTT
Marc Benioff & Joe Poch
Marketing cloud's personalized journeys & audience segmentation
2
In Ad Sales 3.0, the vision for our customers does NOT focus on:
Holdco/Agency/Client Self Service
Full downstream automation (Inventory, Pricing, Orders, Billing, Proofs, Sp
Complete Client 360
A hope and a prayer
3
What's the name of the Fox Sports Robot?
Media Monster
Foxy the Field Goal
Robo Ref
Cleatus
4
After Fox Sports implements Playbook, what groups are next?
Entertainment and News
The Wives and Children
TikTok
Simpsons and Bob's Burgers
5
What’s the best time to bring BVS into your deal
Early in process to help determine all key financial levers for value case
When your BDR sends you a lead
In the final negotiation stage
When the customer shouts "Show me the Money!:
6
What is NOT one of the top 3 contributors to the churn rate in streaming video/OTT?
Pricing too high
Device support is limited
Subscriber experience is horrible
Content selection is limited
7
What bands generate the most ACV?
Larry Schurtz Trio
Menudo
Metallica
Taylor Swift
8
The Fox CIO expressed appreciation to the Salesforce team for all EXCEPT
Virtual Happy Hour
Lifeguard Solutions App
Home schooling CIO's children
Uber Eats Lunch & Learns
9
Which of the following statements about Dentsu is NOT true:
Dentsu is an agency customer of ours
Salesforce is a client of Dentsu’s
We are partners together
Dentsu is a boutique SI
10
What show were we attracting customers to HBO with in the demo?
Watchmen
Succession
1. Westworld
Boardwalk Empire
11
What does Lars do to relax?
Listen to Iron Maiden
Earns Trailhead Badges
B. Drinks whiskey
Downward Dog
12
What $1.9 AOV company did Vlocity highlight that uses GoMedia Subscriber B2B?
Pearson
Nielsen
Cox
Charter Communications
13
What % has Gaming usage been up due to COVID-19?
75%
89%
62%
39%
14
How do customers deepen relationships with their customers?
Use Data.com
Take them out to dinner
Using the capabilities of Maximizing Audience Engagement play
Buying each customer Whiskey & Metallica shirt
15
Which one is NOT a Media Industry Play?
Accelerate Media Sales
Maximize Audience Engagement
Maximize the Triple Double
Grow Subscriber Relationships
16
What’s Mike Matos’s favorite HBO show?
Sex and the City
The Kardashians
The Wire
Curb Your Enthusiasm
17
What company is Matt Kravitz from?
ServiceNow
Salesforce
Hulu
Netflix
18
What’s name of the newly announced Salesforce offering of free solutions to help companies navigate COVID-19?
WFH Wizards
Caring is Sharing
Salesforce Care
Success for All
19
What 3 joint customer wins did MuleSoft’s Rich Christie discuss?
Walmart, Target, Home Depot
United, American, Southwest
Hulu, Sprint, Disney
Comcast, Fox, Verizon

CMT Media Mania Flashcards | StudBud