Exam 2 Review

The third stage of the consumer purchase decision process is problem recognition.

In the buying center, ___ are members of the organization who will use the product or service.

___ is the application of neuroscience to marketing.

In classical conditioning, rewards are offered as positive reinforcement.

A perceptual positioning map shows where the brand is in consumers' minds on 2 dimensions.

Vending machines typically use ___.

The ___ is an institution that sets rules to govern trade between members.

In ___, we set the price to be a few dollars or cents under an even number.

Deciders have formal or informal power to select or approve the final suppliers.

__ is using statistical models & probability analysis to foretell outcomes.

An example of a(n) ___ situation is buying a house.

Changing refrigerator colors for Chinese consumers is ___.

Modified rebuy is a routine purchase decision such as reorder without any modification.

An organizational buying objective to buy from minority or women-owned businesses

___ is grouping buyers into segments that have common needs.

___ are taxes on market offerings entering a country to raise prices on imports.

JCPenney is part of the ___.

In ___, the firm only changes the promotion message for global consumers.

In a(n) ___, one studies similarities & differences among consumers of 2 or more nations.

In ___, the marketer uses consumers' lifestyles for segmentation.

Interest rates are prices.

The last step of the marketing research approach is take marketing actions.

Individuals who exert direct or indirect social influence over others.

In Maslow's Hierarchy, the bottom level is ___.

__ is examining large databases to find statistical relationships between purchasing patterns.

Primary data are often free or inexpensive.

When M&Ms sells bunny-shaped candy for Easter, this is ___.

Black Friday retailers' ads typically use ___ on the front pages.

Segmenting the market by income is ___.

A ___ is a price used for comparison purposes.