CHAPTER 3 (E-COMMERCE) + CHAPTER 4 (DIGITAL MARKETING)

Question 1

Bumper ad is video that Viewers will see 5 seconds of your video and then have the choice to keep watching or skip it.

Accepted Answer

False

Question 2

Mydtu page has 1000 words, the keyword "top 500 universities in the world" appears 3 times. What is the keyword density

Accepted Answer

1,8 %

Question 3

..... is all activities that customers search for information and compare the price of products on E-commerce sites.

Accepted Answer

Online Shopping

Question 4

Shopee Mall, Lazada Mall are examples of ...... business model.

Accepted Answer

B2C

Question 5

Which of following is an example of reverse Auctioning sites?

Accepted Answer

Priceline.com

Question 6

What does UGC stand for?

Accepted Answer

User-Generated Content

Question 7

Which business model do consumers sell directly products or services to businesses?

Accepted Answer

C2B

Question 8

Business plays an important role in the……………….of E-commerce.

Accepted Answer

development

Question 9

...... don't really look like ads, they usually match the look, feel and function of the page format where they appear.

Accepted Answer

Native ads

Question 10

What is SEO?

Accepted Answer

increase their page ranking by attracting web traffics

Question 11

.... is an online advertising measurement and pricing model referring to a specified action of customer.

Accepted Answer

CPA

Question 12

An Ecommerce site receives 200 visitors in a day and has 50 visitors leave comments. What is the conversion rate?

Accepted Answer

25%

Question 13

What is TRUE about the difference between Content marketing and Copywriting?

Accepted Answer

Content marketing provides more useful and interesting information

Question 14

.....is designed to allow customers to directly purchase products or services from a website or other online sites.

Accepted Answer

Buy button

Question 15

UCG is content created by fans, influencers or popular TikTokers who receive money from a company to do that.

Accepted Answer

False

Question 16

Which of following is NOT one of value business models in E-commerce?

Accepted Answer

Email Subscription

Question 17

Podcasting is one of the most effective marketing channel for hotels.

Accepted Answer

False

Question 18

Which of the following is NOT an Offline Digital marketing channel?

Accepted Answer

Social networks

Question 19

Which of following technology is NOT applied in E-commerce

Accepted Answer

Augmented reality

Question 20

IoT is used to help customers supervise the shipping process of their products.

Accepted Answer

True

Questions 20