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1.2 SBUA
What is Logos?
What is Rhetoric?
1.2 SBUA
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1
What is Rhetoric?
The art of writing to entertain using specific techniques
The art of speaking or writing to persuade using specific techniques
The art of speaking and writing to inform using specific techniques
2
What is Logos?
An appeal to emotions.
An appeal to credibility, ethics, or moral principles.
An appeal to logic or reason.
3
What is Reasoning?
The process of thinking in a logical way in order to form a conclusion
To say that something is true or is a fact, although you cannot prove it
A series of statements intended to support or establish a point of view
Of a source, truthful in respect to the information presented
4
What is Validity?
Of a source, truthful in respect to the information presented
To say that something is true or is a fact, although you cannot prove it
Sourcebased information used to support the speaker’s central idea or claim
A series of statements intended to support or establish a point of view
5
An example of logos:
The St. Jude Children'a Hospital Ad
Michael Jordan endorsing Gatorade.
Verizon shows a map to prove it has better coverage than AT&T
6
What is Problem/Solution?
Facts, events, details presented in the order in which they occur in time
Similarities and/or differences in 2 or more things
Conveyed as an issue or problem and solutions are proposed or explained
Presented as a series of instructions or steps in a process.
7
What is Pathos?
An appeal to logic or reason.
An appeal to emotions.
An appeal to credibility, ethics, or moral principles.
8
What is Description?
Often begins with the central idea and is followed by elaboration of detail
Facts, events, details presented in the order in which they occur in time
Conveyed as an issue or problem and solutions are proposed or explained
Description of what happened is the effect and why is the cause
9
What is Ethos?
An appeal to credibility, ethics, or moral principles.
An appeal to logic or reason.
An appeal to emotion.
10
What is Claim?
Sourcebased information used to support the speaker’s central idea or claim
To say that something is true or is a fact, although you cannot prove it
The process of thinking in a logical way in order to form a conclusion
Of a source, truthful in respect to the information presented
11
What is Evidence?
The process of thinking in a logical way in order to form a conclusion
Sourcebased information used to support the speaker’s central idea or claim
To say that something is true or is a fact, although you cannot prove it
Of a source, truthful in respect to the information presented
12
What is Chronological?
Description of what happened is the effect and why is the cause
Facts, events, details presented in the order in which they occur in time
Presented as a series of instructions or steps in a process.
Often begins with the central idea and is followed by elaboration of detail
13
What is Compare/Contrast?
Similarities and/or differences in 2 or more things
Conveyed as an issue or problem and solutions are proposed or explained
Description of what happened is the effect and why is the cause
Presented as a series of instructions or steps in a process.
14
What is Sequence?
Conveyed as an issue or problem and solutions are proposed or explained
Often begins with the central idea and is followed by elaboration of detail
Similarities and/or differences in 2 or more things
Presented as a series of instructions or steps in a process.
15
An example of pathos:
The St. Jude Children'a Hospital Ad
Verizon shows a map to prove it has better coverage than AT&T
Michael Jordan endorsing Gatorade.
16
Do you feel ready for this test?
Yes!
No!
¯\_(ツ)_/¯
17
An example of ethos:
Michael Jordan endorsing Gatorade.
Verizon shows a map to prove it has better coverage than AT&T
The St. Jude Children'a Hospital Ad
18
What are Text Structures?
The way the author adds illustration to the text.
Information added to the text that is not in the main text.
Graphs added to the text to add more information.
The way the author organize the information in the text.
19
What is Cause/Effect?
Often begins with the central idea and is followed by elaboration of detail
Description of what happened is the effect and why is the cause
Presented as a series of instructions or steps in a process.
Facts, events, details presented in the order in which they occur in time
20
What is Argument?
Of a source, truthful in respect to the information presented
Sourcebased information used to support the speaker’s central idea or claim
A series of statements intended to support or establish a point of view
To say that something is true or is a fact, although you cannot prove it