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Sport Marketing - The Sporting Environment Flashcards | StudBud
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Sport Marketing - The Sporting Environment
Sport Marketing - The Sporting Environment
14 terms
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StudBud Administration
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72 plays
A quiz to support student learning in relation to the Sport Marketing concepts
Flashcards
14 cards
F
Practice quiz
P
Host live
L
Questions
14
Answers
1
Sport organisation simultaneously ____ and _____ a relationship which can only be seen in sport
Cooperate and argue
Cooperate and avoid
Cooperate and compete
Compete and struggle
2
Conventional marketing can be regarded as the foundation for sport marketing
False
True
3
Which side of the brain do Sport Marketers need to appeal to?
Both
Neither
Right
Left
4
This is an example of _______
Marketing of sport
Marketing through sport
None of the above
Marketing of a club
5
How much does it cost to place a 30 second advert at the SuperBowl?
$3m
£5m
£300,000
$5m
6
Traditional products create a similar emotional attachment as a sport product or service does
False
True
7
Sport fans are also known as the _______
Consumers
Armchair experts
Fans
Experts
8
________ plays a vital role in the marketing of the sport event if it is played outdoor
Weather
Ticket price
Players
Position in the league
9
Sport & media share unique relationship, sport marketers should develop ___
Strategies to manage media relationship negatively
Strategies to manage media relationship positively
Strategies to avoid media
Strategies to block media off
10
_____ involves using sport to market a non-sport product through association of sport
Marketing of product
Marketing of brand
Marketing of sport
Marketing through sport
11
________ is the application of marketing principles to the realm of sport.
Exchange
Marketing
None of the above
Sport
12
At the heart of sport marketing lies the ______
Customers
Fun
Consumers
Fans
13
A
______
is something you have to have and that you cannot do without
Want
Alcohol
Demand
Need
14
The challenge for sport marketer is to market the _____ and its _______ to the fans
Uncertainty and its result
Uncertainty and its fun
Uncertainty and its outcome
Uncertainty and its associated experiences
