ProStart Yr2 Chapter 1: Intro to Marketing

Treating everyone in a market as having the same needs and wants is considered

Emails, phone calls, direct mail,? and website feedback are examples of what type of communications/promotion

In a SWOT analysis, what does the "T" stand for?

The contemporary marketing mix includes product-service mix, presentation mix, and communication mix.

Press releases and press kits are often pieces of what type of marketing?

Advertising, sales, promotions, personal selling, public relations, and direct marketing are

In a SWOT analysis, what does the "W" stand for?

Process of communicating a business's message to its market/guests.

What is a Marketing Plan?

Group of people, also known as customers or guests.

All are examples of sales promotions except

Publications and Radio Stations are used to reach specific audiences are referred to as

What sales promotion involve(s) the use of a game or other program to give the guest a prize?

The 4 P's contain all of the following except

In a SWOT analysis, what does the "O" stand for?

A sales promotion that involves a special entertainment is known as (a)

News release with a brief presentation of promotional information written to sound like a new article.

The product-service mix consists of all of the elements that make the operation look unique.

The communication mix includes all of the ways an operation actively tries to reach all of its guests.

When you use public relations to interact with people in the local area to create awareness

In a SWOT analysis, what does the "S" stand for?