About how long should a headline be?

10 words or less: Social media requires shorter headlines

Why should proper nouns be in a headline?

Proximity and prominence as factors in newsworthiness

In an inverted-pyramid style story, what follows the lede?

background information and quotes

Why is a headline important?

Five times as many people read it than the actual story

When thinking about headlines, one should consider a headline ...

as an advertisement for the news

What elements should be in the lede of a hard news story?

who, what, when, where, why & how

In an inverted-pyramid style story, how are the facts organized?

by most recent information and in order of newsworthiness

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Inverted Pyramid and Headlines

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#invertedpyramid #headlines #journalism #highschool

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Questions 13

Answers

1
What is the vocabulary word for the end of an inverted pyramid story?
tip
tail
unnecessary details
top
2
About how long should a headline be?
15 words or less: The type can be made smaller if need be
10 words or less: Social media requires shorter headlines
30 words or less: You need the important facts up top
5 words or less: Social media requires shorter headlines
3
How long should a lede be in a hard news story?
About 20 words
10 words or less
30 words or less
Fewer than 40 words
4
Why should proper nouns be in a headline?
Timeliness as a factor in newsworthiness
Appeal to human emotion as a factor in newsworthiness
Proximity and prominence as factors in newsworthiness
It makes news more interesting
5
In an inverted-pyramid style story, what follows the lede?
who, what, when, where, why & how
the byline
background information and quotes
interesting or related items
6
A headline should ...
repeat the reporter's lede
lure the reader in
always be clever
be mysterious
7
Why is a headline important?
Five times as many people read it than the actual story
It tells you who wrote the story
It provides the who, what, when, where, why & how
It tells you the location of the news event
8
When thinking about headlines, one should consider a headline ...
to be the most creative part of creating the news
as typically a trick meant to get the reader interested
needing to sum up all there is know -- nobody reads the rest
as an advertisement for the news
9
What elements should be in the lede of a hard news story?
who, when, where, why & how
who, what, when, where, why & how
a creative hook that includes the where, when, and who
Context to help the reader understand what led to the events
10
What is the formula for a headline?
subject + object + verb
subject + verb + object
verb + preposition + article
verb + subject + preposition
11
In an inverted-pyramid style story, how are the facts organized?
Quotes come first in order to provide attribution for facts
by most recent information and in order of newsworthiness
Most interesting facts first; least interesting last
chronologically: in order of what happened first
12
What is the vocabulary word for the place (usually in caps) that precedes a story's lede?
byline
nut graph
dateline
slugline
13
What are the best verbs to use in a headline?
Passive verbs
Vivid, specific, active verbs
Gerunds (-ing verbs)
"to be" verbs

Inverted Pyramid and Headlines Flashcards | StudBud