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Product Development
Product Development
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#productlifecycle #productmix #packaging #labeling
Flashcards
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1
Labeling laws require businesses to place a nutritional label on all food products in the US.
True
False
2
When 2 or more similar products are combined to sell with a discounted price, it is...
Price bundling
Combination deal
Product marketing
Mixed bundling
3
Stage that evaluates a new product idea, usually before any prototype has been created.
Idea Generation
Commercialization or Launch
Idea Screening
Business Analysis
4
The plan for how the business determines which products it will make or stock.
Product Life Cycle
Product mix strategy
Product Development
Product Positioning
5
This step draws new product ideas from customers, employees, distributors, competitors, R&D, consultants, & others.
Test Marketing - Step 6
Business Analysis - Step 4
Commercialization or Launch - Step 7
Idea Generation - Step 2
6
Americans support less wasteful packaging & more recycling.
True
False
7
Which is not a functional label?
grade label
descriptive labe
marketing label
brand label
8
The product is introduced to market and the Product Life Cycle begins.
Product Design
Idea Generation
Commercialization or Launch
Test Marketing
9
PLC stage where costs are high & sales volume low, is least profitable, little/no competition.
Introduction
Growth
Maturity
Decline
10
Type of packaging that keeps foods fresh for long periods of time w/out refrigeration.
Uretic packaging
Fustic packaging
Cantic packaging
Aseptic packaging
11
Established mandatory labeling requirements:
US Food & Drug Administration
Food Safety & Inspection Service
Fair Packaging & Labeling Act of 1966
Federal Trade Commission
12
Benefits of paper and cardboard in packaging...
doesn't leak or change smell or taste
Can be shaped into almost anything
can see through packaging
inexpensive, lightweight, can print on it
13
In this PLC stage, costs are reduced due to economies of scale, sales & profit increases.
Maturity
Decline
Introduction
Growth
14
Product becomes obsolete, loses appeal, isn't profitable, conflicts w other products, it is...
Product Width
Line Extension
Product modifications
Discontinued
15
Refers to the number of product lines or number of product items offered within each line.
Product Width & Depth
Product Lines
Product Item
Product Mix
16
Product, service, or idea that's extremely popular very briefly & becomes unpopular as quickly.
Fad
Niche Market
Trend
Seasonal Items
17
Refers to systematic decision making related to development & management of products.
Product Life Cycle
Product Planning & Development
Idea Generation
Product Mix
18
Product Development stage that specifies the roles new products play in a company’s overall plan
New Product Strategy - Step 1
Commercialization or Launch - Step 7
Idea Generation - Step 2
Test Marketing - Step 6
19
A group of closely-related products manufactured &/or sold by a business.
Product Item
Product Lines
Product Mix
Product Width & Depth
20
Companies provides a wider range of choices for customers different needs & also to increase depth.
Discontinuation
Line Extension
Product Width
Product modifications
21
Mass movement toward a style resulting in a number of products taking on traditional PLC.
Seasonal Items
Fad
Trend
Niche Market
22
Strategies used to position products in the marketplace:
Relation to other products in a line
Price & Quality
Relation to Competition
Features & Benefits
23
PLC stage where sales volume is low, sales volume peaks, and it is very profitable.
Introduction
Decline
Growth
Maturity
24
Alteration in a company's existing product to add products to the line.
Discontinuation
Line Extension
Product modifications
Product Width
25
Benefits of plastic in packaging...
can see through packaging
doesn't leak or change smell or taste
inexpensive, lightweight, can print on it
Can be shaped into almost anything
26
Used to support social & political issues & usually unrelated to the product itself.
Charity packaging
Cause packaging
Nonprofit packaging
Environmental packaging
27
A specific model, brand, or size of a product within a product line.
Product Lines
Product Mix
Product Item
Product Width & Depth
28
Consumer demand changes with a certain time of year & doesn't align w traditional PLC.
Fad
Trend
Niche Market
Seasonal Items
29
Stage to order production needs, start production, build inventories, start distribution, train sales, etc.
Development
Commercialization or Launch
New Product Strategy
Test Marketing
30
Stage where limited introduction of a product & marketing program to determine reactions of potential customers
Idea Generation - Step 2
Development -Step 5
Test Marketing - Step 6
Idea Screening - Step 3
31
When 2 or more products are combined in a package, it is called....
Mixed bundling
Combination deal
Price bundling
Product marketing
32
Defined as image a product projects in order to set it apart from competition.
Product Positioning
Product Mix Strategies
Marketing Tactics
Product Life Cycle
33
What represents the stages that a product goes through over its duration.
Alpha Omega
Product Life Cycle
Product Positioning
Product Development
34
Includes all the different products that a company makes or sells.
Product Item
Product Mix
Product Width & Depth
Product Lines
35
Packages with sensors to detect shoplifting of items is
Tamper resistant packaging
Security packaging
Recycled packaging
Blisterpacks
36
Benefits of glass in packaging...
Can be shaped into almost anything
inexpensive, lightweight, can print on it
doesn't leak or change smell or taste
can see through packaging
37
Stage where prototype is developed & consumer tested & also a market strategy is created.
Commercialization - Step 7
Development - Step 5
Idea Screening - Step 3
Test Marketing - Step 6
38
Packages w seals to protect children or to prevent sinister motives to harm consumers is...
Tamper resistant packaging
Blisterpacks
Recycled packaging
Security packaging
39
Packaging incorporates the latest technologies to address trends in...
environmental issues
social topics
lifestyle changes
political concerns
40
Packages with preformed plastic molds surrounding individual items are...
Tamper resistant packaging
Recycled packaging
Security packaging
Blisterpacks
41
Containers & wrapping materials used to protect, contain, ID, promote & use a product.
Warranties
Packaging
Instructions
Labeling
42
In this PLC stage, costs become counter-optimal, sales volume & profits drop or stabilize.
Decline
Introduction
Growth
Maturity
43
Informative tag, wrapper, or seal attached to product or packaging to present information.
Operational instructions
Nutitional facts
Label
Warranty
44
Benefits of cellophane in packaging...
Can be shaped into almost anything
can see through packaging
doesn't leak or change smell or taste
inexpensive, lightweight, can print on it
45
Small % of market that a business dominates due to market being small w no competition.
Niche Market
Seasonal Items
Trend
Fad
46
Benefits of aluminum in packaging...
doesn't leak or change smell or taste
unbreakable, disposable & recyclable
can see through packaging
inexpensive, lightweight, can print on it
