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Social Media Strategist Part 2 Flashcards | StudBud
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Social Media Strategist Part 2
Social Media Strategist Part 2
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Questions
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Answers
1
Which of the following is false regarding Facebook messenger
Its a way for business to take conversations off their main page and engage
You can add notes and labels to organize your messages and conversations
It is an istant messaging service that is built into Facebook
On mobile devices, messenger and Facebook are on the same app
2
Which social media platform has the highest number of active monthly users
Facebook
Twitter
YouTube
Instagram
3
What site would work best to promote landscaping projects to young, married people with moderate incomes
Professional networking with LinkedIn
Photo sharing with Instagram
Social networking with Facebook
Microblogging with Twitter
4
Which of the following is the BEST practice to follow when developing infographs
Use the different number format
Develop an attention grabbing headline
Create your data
Research logical flow for the data
5
Which of the following is also known as the Pareto principle
The 80/20 rule
Serialized content
Platform specific content
The rule of thirds
6
A hobby store is trying to decide if Pinterst would benefit them. What demographic info should they consider
Ethnicity, religion nd marital status
Age, brand loyalty and income
Geography, income and children
Age, education and occupation
7
You want to direct your social marketing strategy to a small group near your store location. What segmentation would use
Psychographic
Behavioral
Demongraphic
Geographic
8
Which type of audience is a group of people who view or listen to your presentation shared by an initial audience member
Secondary
Gatekeeper
Primary
Target
9
While doing a SWOT analysis, which of the following is related to the external environment of the company?
Strengths and weaknesses
Opportunities and threats
Stregths and opportunities
Weaknesses and threats
10
Which of the following is NOT true regarding podcasts
The term podcast originates from a combination of "ipod" and "broadcast"
The podcatcher accesses a web feed that lists avaliable files for a podcast
For podcasts the users device needs special software called a podcatcher
Series of media files, including audio or video files that are downloadable
11
A ___ is a text link, button, or graphic that encourages users to click and engage with the brand
A/B testing
Keyword
Call to action (CTA)
Game dynamic
12
Which of the following tasks is not associated with the community manager
Developing strategies to increase engagement
Starting conversations around key topics and modererating the conversations
Developing an influencer outreach program
Posting regular content
13
Which of these metrics is not used on Snapchat
Story snap views
Story fallout ratio
Story percentage viewed
Snap completion rates
14
What happens when social media features are added to a webinar platform
The webinar content becomes limited to slide based presentations
The communication starts between one presenter to many audience members
The webinar can have an unlimited number of audiences
15
The ___ audience is the initial group of people who view or listen to your presentation and share it with others
Evaluator
Primary
Secondary
Target
16
To set up a business page, you must first
Register your company with facebook
Create a personal profile
Pay the registration fee
Develop a persona for your business
17
According to the Schwartz theory of basic human values which of the following describe excitement and challenge in life
Hedonism
Stimulation
Benevolence
Self direction
18
Which of these is not an objective of a social media campaign
Runs on a single social media platform
Has assigned metrics for meauring success or failure
Well defined SMART goals
Has a mission
19
What will you do to calculate the social media reach?
Add the number of followers you have & how many times they respost content
Add positive sentiments and subtract negative seniments
Add the number of followers you have on each social media site
Add number of followers & multiply by number of people in their network
20
Which of these are NOT one of the 3 R's when identifying influencers
Resonance
Relationship
Reach
Relevance
21
Which type of presentation uses web syndication
Webcast
Visme
Webinar
Podcast
22
Which of the following is NOT a role of a project manager or cmapaing manager
Determine how success will be measured
Facilitate exceutive buy in for social media iniatives
Monitor progress/ success
Gather data
23
Which personality trait indicates how a person approaches the outside world
Intuitive/ sensitive
Introvert/ extrovert
Judging/ perceiving
Thinking/ feeling
24
Which of the following is NOT a benefit of a good editorial calendar?
Defines responsibility
Defines campaign
Provides organization
Increases productivity
25
When trying to identify the right potential influencer for an audience what should you consider?
Promotion, relevance and engagement
Reach , relevance, and resonance
Reach, sharing and engagement
Relevance, promotion and experience
26
Which of the following social features is NOT part of media sharing sites?
Tagging
Comments
Testimonial
Profiles
27
When giving a presentaion, what should you do if there is a wide range of knowledge in your audience
Provide definitions for technical terms
Cover technical concepts in detail
Boast about your knowledge
Never use acronyms and abbreviations
28
You are trying to figure out what when you ask "Why are we doing this campaign?"
Tactics
Audience
Mission
Goals
29
What is used to take a video signal and compress it to a format that can be sent out on the internet as a live stream
Camera or high definition video signal
Video capture or conversion
Microphone
Encoder software
30
Which of the following statements is true regarding the social media platform Facebook?
It was created by Mark Zuckerberg in 2005 when he was a Harvard student
It is the smallest social media site in the world
It spread to other universities and was opened to the public in 2009
It was initailly built as a networking tool for harvard students
31
Waht type of audience is interested in your company and needs your products but cannot afford them?
Secondary target audience
Primary target audience
Tertiary target audience
Optimal target audience
32
In the 90-9-1 rule, what percentage of the community of people participate and contribute sometimes
1
9
90
33
While developing your social media presentation, you consider using the Myers-Briggs Type Indicator to assess what?
Financial status
Personality
Demographics
Preconceptions
34
Who amongst the following is eligible to manage Facebook business page settings and roles
Admin
Analyst
Editor
Moderator
35
Which platform includes interactive chats and sharing features that make a video more social
Podcast
On demand webcast
Visme
Live streaming
36
Which type of workflow involves listing activities of each stage of the content process?
Status based
Goal based
Calendar based
Task based
37
Which of the following is NOT a persona trait for your primary target audience
They need your products
They are interested in the brand
They can afford the products
They are not interested in the brand but need to buy
38
What does a persona need to portray to represent the primary audience?
A previous customer who shares your posts & responds with positive comments
Viewed as brand ambassador who interacts with you on social media
Someone who needs the product, can afford it, and is interested in it
Someone who is interested, wants to share product with others, & can afford
39
Which of the following statements is NOT true regarding the webcast
The word webcast is a combo of "web" and "broadcast"
Content of webcast created by the producer & does not contain user content
Live broadcast of media file such as video, to large audience over internet
It is distributed in three ways
40
Which of the following is not true regarding infographics?
Method of comparing two versions of content together to see which is better
Visual images that presnt complex data in a way that is quickly interpreted
They're a hot trend in social media
Visual images that also provide representations of data
41
Which of the following is not an opportunity during the SWOT analysis
Having a popular influencer as a follower on your blog
Having a well liked brand character that can create engagaement
Having past experiences
Having a few competitors on social media site
42
Establishing a budget for a campaign is what stage of a social media campaign
Development
Preparation
Planning
Reporting and refinement
43
What is the final stage of the social media campaign
Implementation and measurement
Development
Preparation
Reporting and refinement
44
Which of the following terms is related to the Pinterest social media platform
Header image
Boards
Visitors
Hyperlapse
45
A copany has approached a popular celebrity, to send her samples and asks her to mention them in her blog. What tactic
Take advantage of organic advertising
Identifying an influencer
Contracting professionally written content
Using keywords in their marketing campaign
