Social Media Terms 2

A book published in digital form

Teamwork between companies online

Short for video blogging

This refers to the visitors that visit a website

Designed to attract incoming links

A program you can have for free so that you can put your design around it and make it your own

Organizing a website so that it appears near the top of search engine rankings

An acronym for Really Simple Syndication and the standard for syndicating content

An individual's importance online is now measured by the Klout Score

Business to Consumer

An organized index page that collects a website’s posts from the past

A web-based tool that collects and delivers syndicated content

A system that suggests pages to search engines in response to a search query

A series of letters that are used when someone tries to respond to a social media post

A means of taking viral concepts and making them everyday lingo

Short message postings from a social media account

Communicating to other social media users

Business to Business

Users expect to engage in considerate online conversations with individuals and businesses

Anything shared across social networks that gets passed along rapidly

Used to describe "real" people behind blog posts and other social profiles

When you hop on a major social trend and use the buzz to get people to engage with a brand

A marketing campaign that is so compelling that people share it, so it spreads, like a virus

A word, phrase or topic that is popular on Twitter at a given moment

The natural activity of aggregating, ranking, and assigning value to content