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Jaeveon Williams Quiz review Flashcards | StudBud
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Jaeveon Williams Quiz review
Jaeveon Williams Quiz review
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Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
The image is an example of...
Licensing
Brand Awareness
Brand Equity
Brand Mark
2
Its risky to have a good surveillance system
False
True
3
This image is an example of what?
SWOT
Product Mix
Franchise
Product Line
4
The U.S. joined what in 2003 to file for international trademark protection?
NAFTA
NATO
NBA
Madrid Agreement & Protocol
5
Nonphysical services that include Intangible Products.
True
False
6
First step in product development where you brainstorm on concepts
Screen & Eval.
Idea Generation
SWOT Analysis
Development
7
Step in prod. development where examine company strengths and competitors weaknesses
SWOT Anallysis
Commercialization
Test Marketing
Screen & Eval.
8
A physical good that offers benefits to the consumer is a...
Franchise
Brand
Intangible good
Tangible good
9
Words, letters, or numbers representing a company that can be spoken.
Brand Name
Brand Mark
Soundmark
Trademark
10
Using small geographic area release product to project sales is what part of prod. development is called Test Marketing
True
False
11
What is the fee associated with a licensing agreement?
Invoice
License collection
Transaction
Royalty
12
A trademark identified by a sound like the MGM 'Roar' is a Soundmark
True
False
13
These different beverages is an example of a...
Franchise
Product Line
Co-Branding
Product Mix
14
The first phase a the product life cycle is..
Decline
Maturity
Introduction
Growth
15
A HS in FL used the gator logo to represent their school, without permission from UF
Co-Branding
Brand Awareness
Trademark Borrow
Trademark Infringement
