E-Commerce - 2

The 05 step marketing process remains the same across social, local, and mobile platforms

Social networks vary in purpose, target audience, and business models

Freemium = Free + Paid Upgrade

E-commerce in retail involves the online buying and selling of goods and services

Purpose of E-Commerce Patents to protect innovative online business models and technologies

A market-maker is a company or individual that continuously buys and sells certain financial instruments

A Framework for Organizing Issues in the Digital World does not include

Liability is a Basic Ethical Concepts

Examples of Cannibalization = §Listening to the radio while browsing a related article online

Local marketing refers to the use of social media platforms

Google Ads are not a Location-Based Mobile Marketing Platforms

Amplification is the first stage of the Social Marketing process.

There are no downsides of Social Marketing

Bumper Ads = 15–20 second ads that must be watched before the video

Industry Convergence is not included in Media Convergence

Engagement = The level of interaction users have with content

Publishing is not included in Media Industry Structure

Which of the following is not an Online Marketing Platform?

In online social networks, participants do not necessarily share the same goals, purposes, or intentions

Privacy and Information Rights does not include

There is a Link Between Social, Mobile, Local, and Location-Based Mobile Marketing

Social Marketing is limited in customer interaction

Portal is different to Social Network

Facebook Page = Businesses, public figures, or brands & Facebook Groups = Communities formed around shared interests

Subscription Model is a revenue models

Mobile marketing includes SMS/text messaging, mobile apps, push notifications, and location-based services

Online auctionsare digital platformshere goods or services are sold to the highest bidder over the internet

E-commerce services refer to online businesses that deliver value in the form of intangible products

Local and location-based marketing helps businesses deliver relevant messages, offers, or ads to users in specific areas

Which of the following is not a business model used to generate revenue?