Review of Marketing Concepts 1

Deciding how to get goods directly into the customers hands

Skittles

Choosing what to make or sell is this part of the marketing mix

Due to the colors and design of this toy, who might it be PURCHASED for?

M&M's melt in your mouth

A website with data or research about safety recalls would be an example of 

What type of person may order this cake

What is the purpose of a customer profile?

The idea that a business should strive to satisfy consumers is the

The means of getting a product into a consumers hands is this part of the marketing mix

A percentage of total sales volume generated by all companies that compete in a given market is

The four forms of economic utility are:

This fluffy white topping commonly known as whipped topping is most widely known

Kleenex and Puffs are brand names for this generic product

The impact of marketing affects the economy and

The market that consists of those who purchase goods and services for personal use is known as 

The income level of the person who many own this home may be

This refers to activities related to advertising, personal selling, sales promotion & publicity

A zipper may be more useful if added to fabric and make into a jacket this represents

The 4 forms of utility are:

Classifying customers by characteristics is called

All businesses that buy products for use in their operations are part of the 

Marketing is an activity and process involving many parts that provide

A target market is a group that is 

Provides customers with goods and services they want

An intangible item that has monetary value and satisfies your needs and wants is a

Ziploc and Glad are brand names of this generic product

Attributes of goods and services that make them capable of satisfying wants and needs are known

The seven core functions of marketing define _____ aspects of marketing.

Age, gender, income level, and behavior are just a few components of a

This is what is exchanged for the product

TV ads, newspapers, internet ads, and coupons are all examples of 

The attitude of the person who may own this car may be

Two benefits of marketing are

Possession utility is simply the exchange of a 

Product, place, price and promotion make up the

What are goods?

This tasty snack is most often purchased by 

To inform, persuade, or remind current and potential customers about a product or service

Having a product or service available ONLY at Christmas would be an example of this type of

M&M's are the brand favorite for this generic product

The average income of a person who owns this home may be

All seven of the core marketing functions focus on