What is an advertising agency?

An independent business that specializes in creating ads.

What is NOT a criteria for an advertising proof?

The price should always be shown.

What are the two main types of advertising?

Promotional advertising and institutional advertising

What is an accurate disadvantage of using newspaper advertising?

They are on shelves for a limited time.

What is the main reason for businesses partaking in advertising?

So they can promote their goods, ideas and services.

What are two examples of advertising through broadcast media?

Television and radio advertisements

What is an advertising campaign?

A group of ads, commercials or promotional stuff designed for specific goal

What is specialty media?

Useful items featuring an advertiser's name or logo

What is the difference between promotional and institutional advertising?

Promotional increases sales, institutional portrays good image of company

What are the elements of print advertisements?

Headline, signature, copy, and illustration

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Adveritising Quiz (By Eric Mico)

15 termsStudBud Administration

Just a Quiz about advertising ig lolll

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Questions 15

Answers

1
A logotype is a logo.
True
False
2
What is an advertising agency?
A marketing company that mainly makes sales through advertising.
An independent business that specializes in creating ads.
An independent business that evaluates advertisements of other companies.
An agency that helps companies use marketing strategies to increase sales.
3
An advertising proof refers to a way of proving that an ad is your own.
True
False
4
What is NOT a criteria for an advertising proof?
Intended messages should be appropriate for target audience.
Signature should be apparent and distinctive.
The price should always be shown.
Text sizes should be easy to read.
5
What are the two main types of advertising?
Private advertising and institutional advertising
Online advertising and out-of-home advertising
Promotional advertising and institutional advertising
Business advertising and personal advertising
6
What is an accurate disadvantage of using newspaper advertising?
The cost is relatively high.
They are on shelves for a limited time.
Distribution is not known.
It cannot target a niche audience.
7
What is the main reason for businesses partaking in advertising?
So they could overcome a negative reputation.
So they could make lasting interest in products that are lower quality.
It is a cheap way to get customers to discover your product.
So they can promote their goods, ideas and services.
8
What are two examples of advertising through broadcast media?
Emails and display advertisements
Newspaper advertisements and business cards
Social media advertisements
Television and radio advertisements
9
Advertising and marketing is the same thing.
True
False
10
What is an advertising campaign?
The process of placing a product in TV shows, films or other media
A sponsorship between a company and an advertising agency
A group of ads, commercials or promotional stuff designed for specific goal
A group of companies that all make ads or commercials for the same product
11
What is the main tool companies use for making slogans?
Textual analysis
Artificial intelligence
Literary devices
Long phrases with complex meaning
12
What is specialty media?
Advertisers creating their own source of advertising
Advertising through pop culture
Useful items featuring an advertiser's name or logo
13
What is the difference between promotional and institutional advertising?
Promotional increases sales, institutional portrays good image of company
Promotional portrays good image of company, institutional increases sales
Promotional promotes products, institutional promotes services
Promotional is for poggers and institutional is for institooters idk bro
14
What are the elements of print advertisements?
Print media, signature, logotype and text
Print media, headline, layout and illustration
Headline, signature, copy, and illustration
Print media, headline, logotype and signature
15
What is NOT an example of print media?
Business cards
Billboards
Newspaper advertisements
TV commercials

Adveritising Quiz (By Eric Mico) Flashcards | StudBud